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12/12 Ventures is a venture capital firm based in Sausalito, California, focused exclusively on the cannabis industry. Founded by experienced partners Charles Finnie and Matthew Barron, the firm aims to support scalable companies within this emerging sector. The name '12/12' reflects the flowering phase of the cannabis plant life cycle, symbolizing the firm's commitment to nurturing growth in its portfolio companies.
The organization targets a fund size of $100 million and has launched three investments since its inception in April 2020. 12/12 Ventures emphasizes building trusted brands and employs a contrarian investment strategy to navigate the evolving cannabis landscape. The firm believes in the potential for industry consolidation, aiming to identify and invest in businesses that demonstrate significant scalability.
12/12 Ventures invests exclusively in the cannabis sector, targeting companies that exhibit scalability and are led by experienced management teams. The firm employs a disciplined approach to capital deployment, focusing on long-term growth and success. Their investment strategy is characterized by a contrarian mindset, which encourages investing during industry downturns to capitalize on future opportunities.
The firm seeks to support globally scalable cannabis brands and technologies, believing that few dominant players will emerge in the market. This focus on scalability and consolidation drives their investment decisions, as they look for businesses that can thrive in a competitive landscape.
12/12 Ventures has made notable investments in three companies within the cannabis sector:
These companies exemplify the firm's commitment to investing in scalable businesses that are well-positioned for growth in the cannabis industry.
Charles Finnie - Co-Managing Partner. Finnie has extensive experience in venture capital and has been instrumental in guiding 12/12 Ventures' investment strategy. His background includes significant roles in various investment firms.
Matthew Barron - Co-Managing Partner. Barron brings a wealth of knowledge in the cannabis sector and has a track record of successful investments. His expertise is crucial in identifying scalable opportunities within the industry.
To pitch to 12/12 Ventures, founders should reach out directly via email or through industry connections. A well-prepared pitch deck should include details about the business model, scalability potential, and the experience of the management team. While specific application forms are not mentioned, a clear and concise presentation is essential. Response times may vary, so patience is advised after submission.
In April 2020, 12/12 Ventures launched three investments: Cookies Inc., Cookies Retail Enterprises, and Backbone Software. These investments mark the firm's entry into the cannabis market, targeting a total fund size of $100 million. The firm continues to focus on its contrarian investment approach, deploying capital during downturns in the cannabis industry.
What are the investment criteria for 12/12 Ventures?
12/12 Ventures exclusively invests in the cannabis industry, focusing on companies that demonstrate scalability and are led by experienced management teams. The firm employs a contrarian investment approach, particularly during industry downturns, to identify opportunities for long-term growth.
How can founders apply or pitch to 12/12 Ventures?
Founders interested in pitching to 12/12 Ventures should prepare a detailed presentation that outlines their business model, scalability potential, and management team experience. While specific application forms are not mentioned, a direct outreach via email or through industry connections is advisable.
What makes 12/12 Ventures different from other investors?
The firm’s contrarian investment strategy sets it apart, as it actively seeks to invest during downturns in the cannabis industry. This approach allows them to capitalize on undervalued opportunities and support companies that may struggle during challenging times.
What is the geographic scope of 12/12 Ventures?
12/12 Ventures primarily focuses on the United States, investing in cannabis companies that are positioned for scalability within this market.
What is the typical check size for investments?
While specific check sizes are not disclosed, the firm targets a total fund size of $100 million, indicating a capacity for significant investments in its portfolio companies.
What kind of post-investment involvement does 12/12 Ventures have?
12/12 Ventures adds value to its portfolio companies through strategic partnerships and industry expertise, focusing on building trusted brands within the cannabis sector. Their involvement may include operational support and guidance to help companies navigate the market.
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