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Primera Capital is a venture capital firm founded in 2007 and based in Oakland, California. The firm operates a $100 million fund and has been actively investing for over two decades. It focuses on transformative technology companies, emphasizing extraordinary products and visionary entrepreneurs. The firm has a flexible fund structure that allows for capital deployment without traditional limited partner return timeline obligations.
Currently, Primera Capital has a team of 12 professionals, including five partners. The firm has built a diverse portfolio of 43 companies, showcasing its commitment to various sectors such as SaaS, consumer, and healthcare. Notable milestones include successful exits through acquisitions and IPOs, highlighting the firm's effectiveness in identifying and supporting high-potential startups.
Primera Capital operates in key geographic regions, including the Silicon Valley/SF Bay Area, New York, Los Angeles, Canada, Israel, India, and France. This broad reach allows the firm to connect with a wide array of entrepreneurs and innovative companies.
Primera Capital invests across multiple sectors, including Enterprise/SaaS, Consumer/Retail, Healthcare, Security, Ecommerce, and Education. The firm provides funding at various stages, specifically Seed, Series A, and Growth Equity. This diverse investment strategy enables Primera to support companies at different points in their development, from early-stage startups to more established businesses seeking growth capital.
The firm seeks to partner with entrepreneurs who demonstrate strong visions and are developing extraordinary products in opportune markets. Primera Capital's geographic focus spans North America, Canada, France, Israel, and India, allowing it to tap into a wide range of innovative ideas and business models. The firm values strategic guidance and operational insights, which it leverages to help portfolio companies accelerate growth and innovation.
Primera Capital's portfolio includes a total of 43 companies, showcasing a mix of notable exits and current investments. Key companies in their portfolio include:
These companies reflect Primera Capital's commitment to investing in transformative technology across various sectors, with a focus on high-growth potential and innovative solutions.
Ori Sasson: General Partner with extensive experience in venture capital and technology investments.
Dhiraj Shah: General Partner known for his expertise in scaling technology companies and operational strategy.
Charles Philips: Advisor with a background in technology and business leadership, contributing strategic insights.
Mohan Gyani: Advisor with experience in telecommunications and technology sectors, providing valuable guidance.
Sharam Sasson: Founder and Chairman, instrumental in establishing the firm's vision and investment strategy.
Bill Hague: Chairman of the GSMA Finance Committee, bringing financial expertise to the firm.
Diane Greene: Advisor with a strong background in cloud computing and enterprise solutions.
Michael Cline: Managing Partner with a focus on operational excellence and portfolio management.
To pitch Primera Capital, founders should send an email to plans@primeracapital.com. It is important to include a comprehensive deck that outlines the business model, market opportunity, and team background. While there is no specific application form, a clear and concise presentation is essential.
Response times may vary, but founders can expect to hear back within a few weeks. Warm introductions are preferred, as they can facilitate a more favorable review process.
In recent months, Primera Capital has continued to expand its portfolio, focusing on transformative technology companies. The firm has made several investments across its key sectors, including SaaS and healthcare.
Notable exits from the portfolio include Chegg, which went public in 2013, and acquisitions of VMWare and Fandango. These successful outcomes highlight Primera's ability to identify high-potential companies.
Primera Capital remains active in the venture capital space, consistently seeking new opportunities to partner with visionary entrepreneurs and support their growth journeys.
What are Primera Capital's investment criteria?
Primera Capital invests in sectors such as SaaS, consumer, healthcare, security, ecommerce, and education. The firm focuses on extraordinary products and visionary entrepreneurs, providing funding from Seed to Growth Equity stages.
How can I apply or pitch to Primera Capital?
Founders can pitch to Primera Capital by sending an email to plans@primeracapital.com. It is advisable to include a detailed business plan and information about the team and market opportunity.
What makes Primera Capital different from other venture firms?
Primera Capital differentiates itself through its flexible fund structure, allowing for capital deployment without traditional LP return timeline obligations. This enables the firm to support companies over a longer horizon.
What is Primera Capital's geographic scope?
The firm invests in North America, Canada, France, Israel, and India, allowing it to connect with a diverse range of entrepreneurs and innovative companies.
What is Primera Capital's post-investment involvement?
Primera Capital adds value to its portfolio companies through strategic guidance, operational insights, and access to resources that can accelerate growth and innovation.
What is the typical check size for investments?
While specific check sizes are not disclosed, Primera Capital invests across various stages, including Seed, Series A, and Growth Equity, indicating a flexible approach to funding.
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