Forth Metrics Ltd. is a digital ideas incubator that validates and prototypes product ideas before launching them into the market, focusing on market visibility and customer engagement.
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Forth Metrics Ltd. is a digital ideas incubator based in Edinburgh, Scotland. The organization was founded with a focus on measuring digital performance and developing innovative digital products. The name 'Forth' is derived from the river Forth, which has been a constant presence during the company's journey, while 'Metrics' reflects their commitment to digital measurement. The company is operated by two individuals, supported by a network of creative professionals from Scotland and other countries.
Forth Metrics specializes in developing digital tools, particularly in the realm of digital marketing. Their primary product, Inkybee, is a big data SaaS tool designed for digital marketers to identify and engage with influencers in their target markets. The company emphasizes the importance of market visibility and customer engagement in the success of technical products.
Forth Metrics offers digital consultancy services around business objectives, campaign objectives, target audiences, buyer personas, digital infrastructure audits, influencer identification, content plans, lead capture/follow-up mechanisms, and digital collateral.
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