Aurora Beauty
Aurora Beauty is a niche venture capital and brand distribution firm focused on Scandinavian beauty brands and the Chinese market. They invest in and scale emerging Scandi-beauty brands through proprietary distribution platforms.
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Overview
Aurora Beauty is a venture capital and brand distribution firm dedicated to promoting Scandinavian beauty brands in the Chinese market. Founded by Frederic Liberman, the firm operates at the intersection of brand investment and market access, focusing on brands with natural and clean beauty positioning. Aurora Beauty aims to support and invest in Scandi-brands with international ambitions, leveraging proprietary distribution platforms to establish and scale their presence in China. The firm is known for hosting events like FaB (Fashion and Beauty) Stockholm, which discuss relevant topics in the beauty industry.
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