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White Road Investments, founded by Gary Erickson and Kit Crawford, co-founders of Clif Bar & Company, is based in the United States. The firm focuses on funding brands with a mission, emphasizing sustainability, integrity, and community engagement. They manage a portfolio of 20 companies and typically invest between $500,000 and $2 million.
This venture capital firm targets companies with annual revenues between $2 million and $20 million, investing in sectors such as consumer, commerce, healthcare, and food-agtech. Their investment strategy seeks to align mission and values with partners, aiming for both financial returns and positive social impact.
Notable portfolio companies include Honest Kitchen, a natural pet food brand; Public Bikes, a bicycle design company; Rareform, which creates products from recycled materials; YOURSUPER, a health-focused food brand; and Fireclay Tile, a sustainable tile manufacturer. Other investments include Om: Organic Mushroom Nutrition, Nice Recovery, Wild Planet Foods, and Rumpl.
Submit your pitch through their form at whiteroadinvestments.com.
Yes, White Road Investments often leads funding rounds, particularly in their target sectors.
The firm is open to follow-on investments, especially in companies that align with their mission and demonstrate growth potential.
While specific fund size details are not disclosed, the firm typically invests between $500,000 and $2 million per company.
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