The Founder's Guide to

White Star Capital

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Overview

White Star Capital is a global multi-stage technology investment firm founded in 2014 by Eric Martineau-Fortin and Jean-Francois Marcoux. The firm operates from multiple locations, including New York, London, Paris, Montreal, Toronto, Guernsey, Tokyo, and Singapore. White Star Capital has over $500 million in capital under management and employs a team of 58 professionals, including 24 partners. The firm has evolved significantly since its inception, launching its second fund, Fund II, in 2018 with a total of $180 million.

White Star Capital focuses on backing exceptional entrepreneurs who are building ambitious, international businesses. The firm has a dedicated Digital Asset Fund that invests in crypto networks and blockchain-enabled companies. Notable milestones include the successful backing of two unicorns, including MUBI, which achieved a valuation of over $1 billion in 2025. The firm has also facilitated two IPOs and 19 acquisitions, showcasing its ability to identify and support high-growth companies.

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Frequently Asked Questions

What are White Star Capital's investment criteria?

White Star Capital invests in technology companies at various stages, including Seed, Series A, and Series B. The firm focuses on sectors such as consumer, e-commerce, fintech, SaaS, and web3. They typically invest between $1 million and $10 million per company.

How can I apply or pitch to White Star Capital?

Founders can pitch their ideas by visiting White Star Capital's application page at whitestarcapital.com. They encourage detailed presentations that highlight the business model, market opportunity, and team background.

What makes White Star Capital different from other venture firms?

White Star Capital differentiates itself through its global reach, operating in multiple countries including the United States, Canada, France, Japan, and the United Kingdom. The firm has a dedicated Digital Asset Fund for investments in crypto and blockchain technologies, which is a unique focus among venture capital firms.

What is White Star Capital's geographic scope?

The firm invests in startups across North America, Europe, and Asia, providing a transatlantic perspective that supports founders in scaling their businesses internationally.

What kind of post-investment involvement does White Star Capital have?

White Star Capital actively supports its portfolio companies through mentorship, operational support, and access to a global network of partners and advisors. They aim to help founders navigate challenges and scale their businesses effectively.

What is the size of White Star Capital's funds?

White Star Capital manages over $500 million in capital, with its second fund, Fund II, totaling $180 million, which was launched in 2018.

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