Wheelhouse 360

Wheelhouse 360 is an investment firm dedicated to fostering the growth of innovative consumer brands with unique value propositions. Targeting lower-middle market companies with annual revenues between $20 million and $75 million, the firm emphasizes profitability and strong management teams. Founded to support these brands, Wheelhouse 360 aims to help them achieve category leadership. The firm invests across various sectors, including apparel, beauty, food, health, and technology, typically deploying between $1 million and $5 million per investment. With a strategic focus on consumer brands, Wheelhouse 360 integrates its media production capabilities and marketing expertise to enhance the growth potential of its portfolio companies.

Wheelhouse 360 provides strategic support through partnerships with various entities, including Wheelhouse Entertainment, which produces television and film; Wheelhouse DNA, which creates podcasts; and Wheelhouse Labs, offering cultural marketing services. This integration of content and capital enhances the growth potential of portfolio companies.