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Varejo Ventures

Varejo Ventures is a corporate venture builder based in Belo Horizonte, Brazil, focused on developing startups that provide innovative solutions for small and medium-sized retailers. It operates under the FCJ Group and emphasizes collaboration with established retail organizations.

Founded
2019
Recorded stages
Seed, Series A, Series B, Growth Equity
Recorded regions
Brazil

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Overview

Varejo Ventures is a vertical of FCJ focused on innovation in the retail sector. Founded in 2019, it connects medium and large companies with validated solutions from startups that have high potential impact. The organization facilitates the transformation of businesses by addressing real challenges with applicable technologies. Varejo Ventures invests in innovative, digital, and scalable business models, specifically in the B2B or B2B2C sectors, targeting startups that address existing problems in the retail food sector and are socially relevant. Investments are made in companies that are validated, operational, and generating revenue, preferably those that have been accelerated.

Focus

Varejo Ventures targets innovative, digital, and scalable business models in the B2B and B2B2C sectors, specifically within the retail food industry. The organization invests in validated, operational startups that are generating revenue, with a preference for those that have undergone acceleration. Key investment areas include CRM, fintech, big data, e-commerce, analytics, cashback, logistics, and chatbots.

Support

Varejo Ventures adds value to its portfolio companies by providing hands-on support in governance, marketing, legal, administration, fundraising, and access to extensive retail-sector networks. It acts as a strategic co-founder rather than a passive investor, helping startups navigate the complexities of the retail market.

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