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Upside VC is a venture capital firm located in the United Kingdom, focusing on early-stage consumer investments. Operating under the Financial Conduct Authority (FCA), the firm emphasizes cultural capital to identify and support emerging opportunities.
Upside VC invests in early-stage consumer companies, particularly at the pre-seed, seed, and seed-plus stages. The firm prioritizes access to distribution and community as essential elements for the success of its portfolio companies, especially within the creator economy.
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