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Upright Capital is a venture capital firm founded in 2010 and based in Denmark. The firm was established by a group of founders who transitioned from building technology companies to investing in them. This unique background allows Upright Capital to provide valuable insights and support to ambitious founders. The firm focuses on building long-term partnerships with companies that demonstrate integrity and a commitment to sustainable growth.
Currently, Upright Capital manages a portfolio of eight companies and operates with a check size range of $1 million to $3 million. The firm primarily invests in Europe and the Nordics, targeting businesses that are cash flow positive with annual revenues between €1–3 million. Notable milestones include their consistent support for portfolio companies, emphasizing resilience and steady revenue growth.
Upright Capital's investment strategy is centered on companies that are cash flow positive and possess a scalable software-based product or digital foundation. The firm targets businesses that are too small for traditional private equity and too steady for venture capital. Their focus sectors include SaaS, healthcare, consumer, logistics, and energy.
Upright Capital seeks companies that demonstrate steady revenue growth and resilience. The firm emphasizes the importance of integrity in its partnerships and looks for founders who share these values. Their investment criteria include a preference for companies with annual revenues between €1–3 million, ensuring that they align with the firm's commitment to sustainable growth.
Upright Capital's portfolio consists of eight notable companies:
These companies reflect Upright Capital's focus on sectors that align with their investment thesis, particularly those that are cash flow positive and have a scalable product.
Christian Risom: Co-founder and Chief Executive Officer, with a background in technology companies and investment.
Jack Wolton: Partner, specializing in Legal & Governance, bringing expertise in compliance and regulatory matters.
Joakim Steen: Partner and Chief Financial Officer, responsible for financial strategy and management.
Lia Barfod: Partner and Director of Administration, overseeing operational functions and administrative support.
Nicolas Linde: Co-founder and Chief Creative Officer, focusing on creative strategies and brand development.
Ole Gammelgaard: Co-founder and Chief Technology Officer, with expertise in technology development and innovation.
Founders interested in pitching to Upright Capital should visit their website at upright.capital. It is recommended to include a comprehensive overview of the business model, financials, and growth strategy in the pitch deck. Response times may vary, so patience is advised after submission.
As of March 2023, Upright Capital continues to support its portfolio companies, focusing on sustainable growth and integrity in partnerships. The firm remains active in the European and Nordic markets, seeking new investment opportunities that align with its values.
Recent developments include ongoing support for portfolio companies like GoLittle and Mambeno, which have shown promising growth trajectories. The firm is also exploring new sectors within its investment focus to expand its portfolio.
What are Upright Capital's investment criteria?
Upright Capital invests in companies that are cash flow positive, typically with annual revenues between €1–3 million. They focus on businesses that are too small for traditional private equity and too steady for venture capital.
How can I apply or pitch to Upright Capital?
Founders can apply by visiting Upright Capital's website at upright.capital. It is advisable to provide a clear overview of the business model and financials in the pitch.
What makes Upright Capital different from other investors?
Upright Capital emphasizes integrity and sustainable growth, focusing on long-term partnerships with companies that align with their values. They provide not just capital but also strategic insights and support.
What is the geographic scope of Upright Capital's investments?
The firm primarily invests in Europe and the Nordics, targeting companies within these regions.
What is the typical check size for investments?
Upright Capital typically invests between $1 million and $3 million in each company.
What kind of post-investment involvement does Upright Capital have?
Upright Capital engages in long-term partnerships with its portfolio companies, providing ongoing support and strategic insights to help them grow sustainably.
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