The Founder's Guide to

Union Heritage

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Overview

Union Heritage is an investment advisory firm founded in 1991 and headquartered in Detroit, Michigan, with an additional office in Atlanta, Georgia. The firm operates three distinct lines of business: Public Equity, Venture Capital, and Philanthropic Investment. With over 35 years of experience in the capital markets, Union Heritage emphasizes generating returns while supporting underrepresented firms and communities. Notably, the firm is 80% African American and 51% women-owned and led, reflecting its commitment to diversity and inclusion in investment strategies.

Union Heritage Ventures, the venture capital arm, focuses on early-stage investments, specifically targeting Pre-Seed to Series A rounds. The firm has made over 35 investments across various sectors, including Advanced Manufacturing, Climate Tech, Future of Transportation, and Healthcare. Union Heritage operates multiple funds, including the Michigan Ignite Fund and Michigan Momentum Fund, which target investments in Michigan. The firm’s mission is to create opportunities for underrepresented communities while achieving financial returns.

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Frequently Asked Questions

What are Union Heritage's investment criteria?

Union Heritage Ventures invests in early-stage companies, specifically in the Pre-Seed to Series A stages. They focus on sectors such as Advanced Manufacturing, Climate Tech, Future of Transportation, and Healthcare. All companies must be incorporated in the U.S., and check sizes range from $100,000 to $1 million.

How can I pitch to Union Heritage?

Founders can pitch Union Heritage by sending an email to inquiries@unionheritage.com. It is advisable to include a detailed pitch deck that outlines the business model, market opportunity, and how the company addresses challenges faced by underrepresented communities.

What makes Union Heritage different from other VC firms?

Union Heritage is distinct in its commitment to diversity and inclusion, being 80% African American and 51% women-owned and led. The firm emphasizes cultural competency in its investment thesis, focusing on companies that create positive impacts in underrepresented communities.

What type of support does Union Heritage provide to portfolio companies?

Union Heritage offers extensive support to its portfolio companies, including fundraising assistance, sales support, marketing and branding services, and legal services. This comprehensive approach ensures that founders have the necessary resources to succeed.

What is the geographic focus of Union Heritage?

The firm primarily focuses on investments in North America, particularly in Michigan and the Southeast region of the United States. This geographic focus allows Union Heritage to foster growth in local economies and support community development.

What is the size of Union Heritage's funds?

Union Heritage operates multiple funds, including the Michigan Ignite Fund and Michigan Momentum Fund, targeting various stages of investment. Check sizes for these funds range from $50,000 to $1 million, depending on the specific fund and stage of investment.

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