UKTV Ventures

UKTV Ventures is a media-for-equity investment fund operated by UKTV, a television broadcaster based in the UK. Founded in 2018, the fund invests in direct-to-consumer startups by providing premium advertising on UKTV channels in exchange for minority equity stakes. With an annual investment capacity of £8 million, UKTV Ventures focuses on consumer products and services that align with its viewing audience, seeking companies that are operationally ready to scale and have growth potential. Notable portfolio companies include Rest Less, Elder, and Raffolux.

UKTV Ventures provides significant brand-building airtime exposure that would otherwise require expensive paid-media budgets, allowing portfolio companies to preserve cash runway while gaining mass-market exposure. The fund also covers equity-free creative production costs, ensuring high-quality campaigns that effectively convert TV brand-building into customer acquisition.