Discover if this is a suitable investor for your startup. If they are we'll make a warm introduction for free. Otherwise, we'll connect you with matching investors.
Supermarket is an early-stage venture capital firm founded by a group of investors with extensive experience in building, scaling, and selling technology and marketing companies. The firm specializes in seed-stage investments, focusing on startups that require both financial backing and practical guidance to navigate their Go-to-Market strategies effectively.
Currently, Supermarket manages a portfolio of 17 companies, showcasing their commitment to supporting early-stage ventures. The firm operates from an unspecified location, emphasizing its focus on seed-stage startups across various sectors. Notable milestones include their establishment as a key player in the early-stage investment landscape, driven by a team of experienced investors.
Supermarket invests exclusively in seed-stage startups, emphasizing the critical importance of effective Go-to-Market strategies. Their investment approach combines financial capital with hands-on expertise, ensuring that startups not only receive funding but also the guidance necessary to transform innovative products into successful market offerings.
The firm seeks to partner with founders who demonstrate a strong vision and the ability to execute their ideas. Supermarket's investment strategy is centered around helping startups refine their market entry tactics, which is essential for achieving sustainable growth. They prioritize companies that show potential for scalability and market impact.
Supermarket's portfolio includes a diverse range of companies, each contributing to their overall investment strategy. Notable portfolio companies include:
Filip Dalhamn - Investor with a background in technology and marketing, contributing expertise in scaling startups.
Christian Albinsson - Investor experienced in early-stage investments, focusing on technology-driven companies.
Hedvig Falgén Andreassen - Investor with a strong background in marketing strategies and startup growth.
Patrik Lythell - Investor specializing in technology investments, with a focus on innovative solutions.
Johan Siwers - Investor with experience in building and scaling technology companies, providing valuable insights to portfolio startups.
To pitch to Supermarket, founders should visit their website at supermarket.vc. A well-structured pitch deck should include details about the startup's vision, market strategy, and financial projections. Supermarket prefers direct applications through their website and does not specify a response time.
As of April 2026, Supermarket continues to maintain a portfolio of 17 companies, focusing on seed-stage investments. The firm has not publicly announced any recent exits or new fund raises, indicating a stable investment strategy centered around their existing portfolio.
Supermarket's emphasis on Go-to-Market strategies remains a key aspect of their operations, as they continue to support their portfolio companies in navigating market challenges effectively.
What are Supermarket's investment criteria?
Supermarket focuses on seed-stage startups that demonstrate a strong potential for market impact and scalability. They prioritize companies with effective Go-to-Market strategies and a clear vision for their products.
How can I apply or pitch to Supermarket?
Founders can pitch their startups by visiting the Supermarket website at supermarket.vc. The firm encourages detailed presentations that outline the startup's vision, market strategy, and potential for growth.
What makes Supermarket different from other venture capital firms?
Supermarket distinguishes itself through its hands-on approach to supporting startups. They provide not only capital but also practical guidance in Go-to-Market strategies, ensuring that portfolio companies are well-equipped to navigate market challenges.
What is the geographic scope of Supermarket's investments?
While the specific geographic focus is not detailed, Supermarket is open to seed-stage startups that align with their investment thesis, which emphasizes effective Go-to-Market strategies.
What is the typical check size for investments?
Specific check sizes are not disclosed, but Supermarket focuses on seed-stage investments, which typically range from $100,000 to $1 million, depending on the startup's needs and potential.
What kind of post-investment involvement does Supermarket have?
Supermarket is actively involved with its portfolio companies, providing mentorship and guidance in Go-to-Market strategies. They aim to ensure that startups have the resources and support needed to succeed in their respective markets.
All trademarks, logos and brand names are the property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, trademarks, and brands does not imply endorsement.