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Silicon Road Ventures is a venture capital firm located in Atlanta, Georgia, founded to support early-stage startups innovating in the commerce technology sector. Established in 2021, the firm closed its first fund at $31 million, targeting approximately 40 companies. Silicon Road Ventures is dedicated to transforming the retail landscape by investing in technologies that enhance customer experiences and operational efficiencies.
The firm operates from its headquarters at 1447 Peachtree St. NE, Suite 700, Atlanta, GA 30309. Silicon Road Ventures has built a reputation for its focus on the commerce technology sector, particularly in retail and supply chain solutions. The firm has developed a strong network of corporate partners and industry experts, which it leverages to support its portfolio companies.
Notable milestones include the launch of their Corporate Connect program, which facilitates introductions to major retailers, and the Retail Sandbox, a physical testing environment for startups to validate their technologies in real-world retail settings. This strategic support enhances the value they provide beyond capital investment.
Silicon Road Ventures invests primarily in early-stage startups, specifically in the pre-seed, seed, and seed-plus stages. The firm focuses on sectors such as commerce, artificial intelligence, retail technology, and fintech. Their investment strategy emphasizes technologies that drive innovation in retail and supply chain solutions. The firm is particularly interested in startups that are developing AI-powered customer retention engines, supply chain traceability solutions, and contextual marketing technologies.
The firm believes that retailers are often the last to adopt new technologies, creating significant opportunities for disruption. Silicon Road Ventures seeks to partner with entrepreneurs who are pioneering advancements in commerce technology. They look for founders who demonstrate a strong vision and the ability to execute their ideas effectively. The firm prefers to structure deals that allow for collaborative growth and often engages in co-investment opportunities with other venture capital firms.
Silicon Road Ventures has built a diverse portfolio of approximately 40 companies, focusing on innovative solutions within the commerce technology sector. Notable portfolio companies include:
These companies represent a range of innovative approaches to enhancing the retail experience and operational efficiency in the commerce sector.
Sid Mookerji - Managing Partner & Founder. Sid has extensive experience in e-commerce and retail innovation, having previously served as CEO and founder of SPI, which was acquired by Cognizant in 2018. He is a charter member of TiE Atlanta.
Ross Kimbel - General Partner. Ross was the former Global Director of Innovation & Entrepreneurship at Coca-Cola's early-stage investing arm, bringing valuable corporate venture experience to the firm.
Frank Tighe - General Partner. Frank has a strong background in venture capital and entrepreneurship, contributing to the firm's investment strategy.
Carson Cromartie - Principal. Carson focuses on sourcing and evaluating new investment opportunities within the commerce technology sector.
Shaunish Mookerji - Principal at Large. Shaunish provides insights into market trends and helps guide portfolio companies.
Ajay Mahajan - Managing Director & Partner. Ajay has a wealth of experience in venture capital and corporate strategy.
Gaurav Thakkar - Principal. Gaurav specializes in technology investments and supports portfolio companies in scaling their operations.
Deeksha Narendra Kumar - Senior Associate. Deeksha assists in deal sourcing and due diligence processes.
Sig Mosley - Advisor. Sig brings decades of venture capital experience and strategic insights to the firm.
Frank Blake - Advisor. Frank has a strong background in corporate governance and strategic planning.
To pitch Silicon Road Ventures, founders should send an email to info@siliconroad.vc. It is essential to include a comprehensive pitch deck that outlines the business model, market opportunity, competitive landscape, and team qualifications. Founders should also be prepared to discuss their technology's potential impact on the commerce sector.
Response times may vary, but founders can expect to hear back within a few weeks. Warm introductions are preferred, as they can facilitate a more favorable review process.
Silicon Road Ventures runs the Corporate Connect program, which helps startups connect with major retailers and corporate networks. They also operate the Retail Sandbox, a physical testing environment located at Ponce City Market's Citizen Supply in Atlanta, allowing startups to validate their technologies in real-world retail settings.
In March 2021, Silicon Road Ventures announced the closing of its first fund at $31 million, targeting investments in approximately 40 early-stage companies. This fund focuses on the commerce technology sector, particularly in retail and supply chain innovations.
Recent portfolio highlights include investments in notable companies such as Wripple, Turn, and Perch Interactive, which are all making significant strides in enhancing retail technology and customer engagement.
As of the latest updates, there has been no announcement regarding a second fund, and the firm continues to actively seek new investment opportunities within its established focus areas.
What are Silicon Road Ventures' investment criteria?
Silicon Road Ventures focuses on early-stage startups in the commerce technology sector, particularly those innovating in retail and supply chain solutions. They look for companies that are developing technologies related to AI, customer retention, supply chain traceability, and contextual marketing.
How can founders apply or pitch to Silicon Road Ventures?
Founders can reach out via email at info@siliconroad.vc to pitch their ideas. It is recommended to include a detailed pitch deck that outlines the business model, market opportunity, and team background.
What makes Silicon Road Ventures different from other venture capital firms?
Silicon Road Ventures offers more than just capital; they provide strategic support through their Corporate Connect program, which facilitates introductions to major retailers and corporate networks. Additionally, their Retail Sandbox allows startups to test their technologies in real-world retail environments.
What is the geographic scope of Silicon Road Ventures' investments?
The firm primarily invests in U.S.-based startups, focusing on those located in or around Atlanta, Georgia.
What is the typical check size for investments?
While specific check sizes are not disclosed, Silicon Road Ventures typically invests in early-stage rounds, which can range from pre-seed to seed-plus stages.
What is Silicon Road Ventures' post-investment involvement like?
The firm actively engages with its portfolio companies, providing mentorship, strategic guidance, and access to their network of corporate partners to help startups scale effectively.
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