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Serruya Capital was established in 2019 by Juan Manuel Serruya, who previously held engineering and leadership roles at Spotify. The firm is headquartered in Stockholm, Sweden, and specializes in early-stage investments in technology companies. Serruya Capital focuses on supporting entrepreneurs and companies that possess a strong technology foundation and have a product already in the market.
As of now, Serruya Capital manages a portfolio of eight active investments across various sectors, including AI, healthcare, fintech, and consumer products. The firm has successfully exited several investments, demonstrating its ability to identify and nurture promising startups. Serruya Capital's geographic focus spans North America, Europe, and Asia, allowing it to tap into diverse markets and opportunities.
Serruya Capital invests primarily in angel, pre-seed, and seed rounds of technology companies that are either pre or post product-market fit. The firm seeks teams with a strong technology DNA, emphasizing the importance of a solid technological foundation in its investment strategy. Serruya Capital provides not only capital but also strategic advice and support on scaling engineering, product development, and growth strategies.
The firm is particularly interested in sectors such as AI, healthcare, fintech, and consumer products. Serruya Capital's investment approach is characterized by a hands-on involvement with portfolio companies, offering guidance that extends beyond financial backing. This support is crucial for startups looking to navigate the challenges of early-stage growth.
Serruya Capital's portfolio includes eight active investments, showcasing a diverse range of technology-driven companies:
In addition to its active investments, Serruya Capital has notable exited investments, including:
Juan Manuel Serruya - Co-Founder & CEO. Juan has a background in engineering and leadership, having previously worked at Spotify. His experience in the technology sector informs Serruya Capital's investment strategy and focus on supporting early-stage technology companies.
To pitch to Serruya Capital, founders should use the preferred channel of email, sending their pitch deck to juan@serruyacapital.com. The pitch deck should include essential information such as the business model, market analysis, team background, and financial projections. Founders can expect a response within a reasonable timeframe, although specific response times may vary based on the volume of inquiries.
A warm introduction is not strictly necessary but can enhance the chances of getting noticed. Founders are encouraged to clearly articulate their value proposition and how their startup aligns with Serruya Capital's investment focus.
In 2025, Serruya Capital's portfolio company Datia was acquired by Connect Earth, marking a significant exit for the firm. Additionally, Vinter Capital, another portfolio company, was acquired by Kaiko in 2024. These exits highlight Serruya Capital's ability to identify and nurture promising startups in the technology sector.
What are Serruya Capital's investment criteria?
Serruya Capital focuses on early-stage technology companies, particularly in angel, pre-seed, and seed rounds. The firm seeks teams with a strong technology foundation and a product in the market, emphasizing the importance of product-market fit.
How can I apply or pitch to Serruya Capital?
Founders can pitch to Serruya Capital by visiting their website at serruyacapital.com or by emailing Juan Manuel Serruya directly at juan@serruyacapital.com. It is advisable to include a detailed pitch deck that outlines the business model, market opportunity, and team background.
What makes Serruya Capital different from other venture firms?
Serruya Capital differentiates itself by providing not only capital but also strategic advice and support on scaling engineering, product, and growth. The firm has a strong focus on technology-driven companies and actively engages with its portfolio to help them succeed.
What is Serruya Capital's geographic scope?
The firm invests in companies across North America, Europe, and Asia, allowing it to tap into a wide range of markets and opportunities.
What is the typical check size for investments?
While specific check sizes are not disclosed, Serruya Capital typically invests in early-stage rounds, which can range from angel investments to seed funding, aligning with their focus on supporting startups at critical growth stages.
What is Serruya Capital's post-investment involvement like?
Serruya Capital maintains a hands-on approach with its portfolio companies, providing ongoing support and strategic guidance to help them navigate challenges and scale effectively.
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