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Selva Ventures is a venture capital firm based in Los Angeles, California, founded in 2019. The firm focuses on early-stage investments in consumer health and wellness brands, aiming to lead Seed and Series A funding rounds. Selva Ventures is one of the few dedicated consumer health VC funds in the United States, with a specific emphasis on better-for-you products across various sectors, including food and beverage, personal care, beauty, and longevity.
As of May 2023, Selva Ventures closed its second fund, Fund II, with a total size of $34 million. This fund builds on the success of its first fund, which was established in 2019 with $10 million. The firm targets companies that have validated products and initial traction, with a revenue threshold of less than $10 million. Selva Ventures aims to create iconic brands that resonate with consumers, leveraging its expertise and strategic guidance to help portfolio companies achieve significant growth.
Selva Ventures primarily invests in the consumer health and wellness sectors, specifically targeting Seed and Series A funding stages. The firm seeks to partner with brands that have validated products and initial traction, as well as those that demonstrate product-market fit. Investment checks typically range from $500,000 to $3 million for Seed rounds and $1 million to $5 million for Series A rounds. Selva Ventures emphasizes a strong brand-building orientation, aiming to create iconic brands rather than just funded companies.
The firm has a particular interest in sectors such as food and beverage, personal care, beauty, sexual wellness, pet supplements, and longevity skincare. Selva Ventures also places a strong emphasis on diversity, with over 50% of its portfolio companies having female or minority founders. This commitment to diversity reflects the firm’s broader mission to support innovative brands that prioritize health and wellness.
Selva Ventures has built a notable portfolio of companies in the consumer health and wellness space. Key highlights from Fund I include:
Fund II features several promising brands, including:
Joe Ohaus – Partner at Selva Ventures, Joe has a background in consumer health and wellness investments. He has led several successful funding rounds and has expertise in brand strategy.
Kiva Dickinson – Partner at Selva Ventures, Kiva brings extensive experience in venture capital and has a strong focus on consumer health brands. He has been involved in multiple high-profile investments in the sector.
Madeline Kaplan – Partner at Selva Ventures, Madeline specializes in early-stage investments and has a keen interest in sustainability within the consumer health space. She has a track record of supporting brands that prioritize health and wellness.
Startups interested in pitching to Selva Ventures should aim for a warm introduction through their network. The pitch deck should include key information such as the business model, market opportunity, product-market fit, and financial projections. Founders can expect a response within a few weeks after submitting their pitch.
In May 2023, Selva Ventures successfully closed Fund II with a total size of $34 million, focusing on investments in consumer health and wellness brands. This fund aims to support early-stage companies that demonstrate product-market fit and initial traction.
Selva Ventures continues to expand its portfolio, with notable investments in brands such as OneSkin, Crown Affair, Kinship, and Nowadays, which align with the firm's mission to create iconic consumer health brands.
What are Selva Ventures' investment criteria?
Selva Ventures invests in early-stage consumer health and wellness brands, specifically targeting Seed and Series A funding stages. The firm looks for companies with validated products, initial traction, and a revenue threshold of less than $10 million.
How can startups apply or pitch to Selva Ventures?
Startups interested in pitching to Selva Ventures should prepare a detailed pitch deck that outlines their business model, market opportunity, and product-market fit. The firm prefers to receive pitches through warm introductions from their network.
What makes Selva Ventures different from other VC firms?
Selva Ventures is one of the few dedicated consumer health VC funds in the United States, focusing exclusively on better-for-you products. The firm emphasizes brand-building and aims to create iconic brands that resonate with consumers.
What is the geographic scope of Selva Ventures' investments?
Selva Ventures primarily invests in companies based in the United States, focusing on emerging brands within the consumer health and wellness sectors.
What is the typical check size for investments?
Selva Ventures typically invests between $500,000 and $3 million in Seed rounds and between $1 million and $5 million in Series A rounds, depending on the specific needs of the portfolio company.
What kind of support do portfolio companies receive post-investment?
Selva Ventures provides strategic guidance, brand-building expertise, and access to a strong network within the consumer health and wellness sectors to help portfolio companies achieve significant growth.
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