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Screen Wars Fund is an early-stage venture capital fund founded in 2020 by Michael Beach, who also serves as the CEO of Cross Screen Media. The fund is dedicated to investing in the future of TV, video, and adjacent media categories. Beach's extensive experience in the industry, particularly in TV advertising analytics, positions the fund to capitalize on emerging trends in media consumption.
Located within a broader media ecosystem, Screen Wars Fund is closely associated with Beach's initiatives, including the widely read 'State of the Screens' newsletter and his book 'Screen Wars.' The fund aims to provide innovative solutions in marketing analytics and software, focusing on the evolving landscape of convergent TV and video advertising.
Screen Wars Fund invests primarily in marketing analytics and software solutions, with a particular emphasis on connected TV (CTV) and Linear TV. The fund's strategy is to assist businesses in planning, activating, and measuring their advertising efforts, especially at the local level. This focus allows the fund to target brands, agencies, and networks that are navigating the complexities of modern advertising.
Investment areas include entertainment, sports media, and emerging technologies such as the metaverse and podcasting. The fund's thesis revolves around supporting companies that are building the infrastructure and content layers necessary for the next generation of screen-based media and advertising.
Michael Beach - Chief Executive Officer. Michael Beach is the founder of Screen Wars Fund and serves as the CEO of Cross Screen Media, a platform specializing in TV advertising analytics. He co-founded Targeted Victory, a political digital agency that achieved over $250 million in revenue and employed more than 130 people. Beach is also the author of the 'State of the Screens' newsletter, which covers trends in convergent TV and video advertising.
As of October 2023, Screen Wars Fund has not publicly announced any recent investments, exits, or fund raises. The fund remains relatively new and has a limited public footprint in terms of activity signals.
What are the investment criteria for Screen Wars Fund?
Screen Wars Fund focuses on early-stage investments in marketing analytics and software solutions, particularly in the connected TV and Linear TV sectors. The fund seeks companies that enhance advertising effectiveness at the local level.
How can founders apply or pitch to Screen Wars Fund?
Founders interested in pitching to Screen Wars Fund should prepare a detailed presentation that outlines their business model, market opportunity, and how their solution fits within the convergent TV landscape. Direct inquiries can be made through the fund's website.
What makes Screen Wars Fund different from other venture capital firms?
Michael Beach's deep operator credibility in TV and video advertising, combined with his extensive industry network and newsletter distribution, provides Screen Wars Fund with a unique advantage in sourcing deals and understanding market trends.
What is the geographic scope of Screen Wars Fund's investments?
The fund primarily focuses on the United States, targeting companies that operate within the local advertising markets.
What is the fund size and check size for investments?
The fund size has not been publicly disclosed, and specific check sizes are also not available. However, the fund typically invests at the pre-seed and seed stages.
What kind of post-investment involvement can founders expect?
Screen Wars Fund aims to provide operational support and strategic guidance to its portfolio companies, leveraging Michael Beach's industry expertise to help them navigate challenges in the advertising landscape.
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