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RCP Equity is a venture equity firm founded in 2019 and based in Pensacola, Florida. The firm operates in the space between venture capital and private equity, targeting companies that are too mature for traditional venture funding but too small for larger private equity investments. RCP Equity focuses on providing resources, processes, and expertise to help businesses navigate growth challenges effectively.
As of now, RCP Equity has a team of six partners and emphasizes a self-funded model, which allows for independent decision-making without external investor influence. This structure is particularly appealing to founders seeking patient support as they scale their operations. The firm has established a reputation for amplifying brands with passionate ownership at critical growth junctures, aiming to foster long-term growth through operational support.
RCP Equity invests primarily in small to midsize companies that are making a small profit and require assistance to scale their operations. The firm targets sectors such as cybersecurity and SaaS, focusing on businesses that have already achieved some market traction and are at a pivotal growth stage. RCP Equity emphasizes a self-funded model, which allows them to maintain independence in decision-making and avoid the pressures often associated with external investors.
The firm looks for passionate ownership and a clear vision for growth, seeking to partner with founders who are committed to scaling their businesses. RCP Equity's investment strategy includes providing hands-on support in areas such as sales, finance, enterprise operations, acquisitions, and channel expansion, which are critical for preparing companies for eventual exits.
RCP Equity's portfolio includes several notable companies that exemplify its investment focus:
These companies reflect RCP Equity's commitment to supporting businesses that are at a critical growth juncture and require operational assistance to scale effectively.
Cleve Bellar — Partner with a background in marketing and go-to-market operations, previously worked with global software companies including CA, Sage, and LexisNexis, and with growing/exited PE-backed companies like AppRiver.
Michael Carro — Partner with experience in commercial real estate, hospitality, and community development, serving as an operating and deal partner.
Kevin Hatch — Partner specializing in operations and finance, previously served as group CFO for multiple international portfolio companies at Marlin Equity Partners and later as CFO at AppRiver during its exit to Zix Corp.
Aureen Sarker — Partner with a background in investment banking and technology company advisory, focusing on capital raises, recapitalizations, and acquisitions.
Joel Smith — Partner and co-founder of AppRiver, with a focus on security operations; he joined the Raxis board after RCP's investment.
Geoff Vasudevan — Partner with expertise in investment banking and capital advisory, focusing on capital raises, acquisitions, scaling strategy, and exits.
In January 2020, RCP Equity made headlines by securing a growth investment in Raxis, a cybersecurity penetration testing firm. This investment highlights RCP's commitment to supporting companies in the cybersecurity sector.
Recent activity on LinkedIn indicates ongoing engagement with portfolio company Citiri, suggesting that RCP Equity continues to be active in supporting its investments as of 2025.
What are RCP Equity's investment criteria?
RCP Equity focuses on small to midsize companies that are making a small profit and need support to scale operations. They look for businesses with passionate ownership and a clear vision for growth.
How can I apply or pitch to RCP Equity?
Founders interested in pitching to RCP Equity should prepare a detailed presentation that outlines their business model, market traction, and specific operational challenges they face. Direct outreach through their website is recommended.
What makes RCP Equity different from traditional venture capital firms?
RCP Equity operates as a self-funded venture equity firm, which allows for independent decision-making without external investor influence. This model is particularly beneficial for founders seeking patient support during their growth phase.
What is RCP Equity's geographic focus?
The firm primarily invests in companies based in the United States, particularly those located in North America.
What is the typical check size for investments?
RCP Equity does not publicly disclose specific check sizes, but they focus on providing capital to companies that are at a critical growth juncture and require operational support.
What kind of post-investment involvement does RCP Equity have?
RCP Equity provides hands-on support in various areas, including sales, finance, enterprise operations, and acquisitions, helping portfolio companies prepare for eventual exits.
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