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PLUS Capital is a venture capital investment and advisory firm founded in 2012. Headquartered in Venice, California, the firm also has presences in Austin, San Francisco, and New York. The organization specializes in partnering with high-profile artists, athletes, and cultural leaders to invest in emerging growth technology and consumer companies. This unique approach allows PLUS Capital to leverage celebrity influence to enhance the visibility and growth potential of its portfolio companies.
Since its inception, PLUS Capital has focused on sectors that include healthcare, consumer products, fintech, and edtech. The firm has built a reputation for supporting companies that strive to make a positive impact on society. By combining capital investments with equity-based partnerships, PLUS Capital aims to generate financial returns while fostering societal advancements.
PLUS Capital invests in emerging growth stage companies across various sectors, including healthcare, consumer, fintech, and edtech. The firm targets seed, Series A, and growth equity stages, providing check sizes that align with the needs of its portfolio companies. Geographic focus is primarily on North America, particularly the United States.
The firm seeks to support companies that are not only financially viable but also committed to making a positive impact on the world. This includes investments in health and wellness, the future of work, and conscious consumerism. PLUS Capital looks for founders who are passionate about their missions and demonstrate the potential for significant societal advancements through their businesses.
PLUS Capital's portfolio includes seven notable companies that exemplify its investment strategy:
These companies reflect PLUS Capital's commitment to investing in businesses that not only aim for financial success but also contribute positively to society.
Adam Lilling - Founder + CEO. Adam has extensive experience in venture capital and has led numerous successful investments in the technology and consumer sectors.
Amanda Groves - General Partner. Amanda brings a wealth of knowledge in consumer products and has a strong background in scaling startups.
Ryan Morris - Partner. Ryan specializes in fintech and has a track record of successful investments in the financial technology space.
Michelle Dawson - Team Member. Michelle supports portfolio companies with operational insights and strategic planning.
Howard Morgan - Team Member. Howard has experience in venture capital and provides valuable guidance to startups in the healthcare sector.
Jordan Weiss - Team Member. Jordan focuses on market analysis and helps identify emerging trends for investment opportunities.
Travis Pfeiffer - Team Member. Travis has a background in consumer technology and assists in evaluating potential investments.
Isabelle Sinclair - Team Member. Isabelle supports marketing strategies for portfolio companies, enhancing their visibility.
Allie Toerge - Team Member. Allie provides research and analysis to inform investment decisions and support portfolio growth.
To pitch PLUS Capital, founders should send their proposals via email to info@plucapital.com. A comprehensive pitch deck is essential, detailing the business model, market analysis, and impact potential. While there is no specified response time, prompt and clear communication is encouraged.
Warm introductions are preferred, especially from individuals within their network, as this can enhance the likelihood of a favorable review.
What are PLUS Capital's investment criteria?
PLUS Capital focuses on emerging growth stage companies in sectors such as healthcare, consumer, fintech, and edtech. They look for businesses that demonstrate potential for societal impact and financial viability.
How can I pitch to PLUS Capital?
Founders can reach out to PLUS Capital via email at info@plucapital.com. A well-structured pitch deck that outlines the business model, market opportunity, and impact potential is recommended.
What makes PLUS Capital different from other venture firms?
PLUS Capital uniquely combines venture capital with celebrity influence, allowing startups to leverage high-profile partnerships for growth and visibility. This distinctive approach can accelerate a startup's market presence.
What is the geographic scope of PLUS Capital's investments?
The firm primarily invests in North America, focusing on the United States. They are open to opportunities that align with their investment thesis within this region.
What is the typical check size for investments?
While specific check sizes are not disclosed, PLUS Capital invests at seed, Series A, and growth equity stages, tailoring their investments to the needs of the companies they support.
What kind of post-investment involvement does PLUS Capital have?
PLUS Capital actively engages with its portfolio companies, providing not only capital but also access to celebrity networks and strategic guidance to enhance growth potential.
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