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PLUS Capital

PLUS Capital is a venture capital investment and advisory firm based in Venice, California, with additional locations in Austin, San Francisco, and New York. The firm focuses on investing in emerging growth-stage technology and consumer companies, particularly those that are mission-driven.

Founded
2012
Recorded stages
Seed, Series A, Series B, Growth Equity
Recorded regions
United States

Online destinations

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Overview

PLUS Capital is a venture capital investment and advisory firm founded in 2012, headquartered in Venice, California, with additional presences in Austin, San Francisco, and New York. The organization partners with high-profile artists, athletes, and cultural leaders to invest in emerging growth technology and consumer companies. The firm focuses on sectors such as health and wellness, the future of work, societal advancements, and conscious consumerism, aiming to support companies that strive to make a positive impact on the world. PLUS Capital combines venture investment with the influence and strategic participation of cultural leaders, providing not just capital but also access to influential partners that can enhance brand awareness and customer acquisition.

Focus

PLUS Capital focuses on investing in emerging growth stage companies across various sectors, including health and wellness, the future of work, societal advancements, and conscious consumerism. The firm seeks to support companies that not only aim for financial success but also contribute positively to the world.

Support

PLUS Capital provides not only capital but also strategic advisory services, leveraging the influence of artists, athletes, and cultural leaders to help portfolio companies accelerate brand awareness, customer acquisition, and partnerships.

Questions

What are PLUS Capital's investment criteria?

PLUS Capital focuses on emerging growth stage companies in sectors such as healthcare, consumer, fintech, and edtech. They look for businesses that demonstrate potential for societal impact and financial viability.

How can I pitch to PLUS Capital?

Founders can reach out to PLUS Capital via email at info@plucapital.com. A well-structured pitch deck that outlines the business model, market opportunity, and impact potential is recommended.

What makes PLUS Capital different from other venture firms?

PLUS Capital uniquely combines venture capital with celebrity influence, allowing startups to leverage high-profile partnerships for growth and visibility. This distinctive approach can accelerate a startup's market presence.

What is the geographic scope of PLUS Capital's investments?

The firm primarily invests in North America, focusing on the United States. They are open to opportunities that align with their investment thesis within this region.

What is the typical check size for investments?

While specific check sizes are not disclosed, PLUS Capital invests at seed, Series A, and growth equity stages, tailoring their investments to the needs of the companies they support.

What kind of post-investment involvement does PLUS Capital have?

PLUS Capital actively engages with its portfolio companies, providing not only capital but also access to celebrity networks and strategic guidance to enhance growth potential.

Check your startup’s fit

Check your startup’s fit with PLUS Capital

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