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PLUS Capital is a venture capital investment and advisory firm founded in 2012. The firm is headquartered in Venice, California, and has additional offices in Austin, San Francisco, and New York. It specializes in partnering with high-profile artists, athletes, and cultural leaders to invest in emerging growth technology and consumer companies. This unique approach allows PLUS Capital to leverage celebrity influence to enhance the visibility and growth potential of its portfolio companies.
As of now, PLUS Capital manages a diverse portfolio of seven companies across various sectors, including healthcare, consumer products, fintech, and edtech. The firm has established itself as a key player in the venture capital space by focusing on investments that not only yield financial returns but also contribute positively to society. The firm’s commitment to supporting companies that strive to make a positive impact is evident in its investment strategy.
PLUS Capital invests in emerging growth stage companies across several sectors, including healthcare, consumer products, fintech, and edtech. The firm targets Seed, Series A, and Growth Equity stages, focusing on companies that demonstrate potential for societal advancements and conscious consumerism. Check sizes typically range from $500,000 to $5 million, depending on the stage and specific needs of the startup.
The firm seeks to partner with founders who are not only innovative but also committed to making a positive impact on the world. PLUS Capital emphasizes the importance of equity-based partnerships, leveraging the influence of its celebrity partners to accelerate growth for startups. This distinctive approach allows them to create financial returns while also supporting transformative businesses that align with their values.
PLUS Capital's portfolio includes notable companies that reflect its investment strategy:
These companies exemplify PLUS Capital's focus on health and wellness, technology, and consumer products, showcasing its commitment to investing in businesses that aim to create a positive societal impact.
Adam Lilling: Founder and CEO of PLUS Capital, Adam has extensive experience in venture capital and entrepreneurship, focusing on investments that leverage celebrity influence.
Amanda Groves: General Partner at PLUS Capital, Amanda brings a wealth of knowledge in consumer products and technology investments.
Ryan Morris: Partner at PLUS Capital, Ryan specializes in fintech and healthcare investments, with a strong background in scaling startups.
Michelle Dawson: Team Member, Michelle supports portfolio companies with operational insights and strategic guidance.
Howard Morgan: Team Member, Howard contributes expertise in market analysis and investment strategy.
Jordan Weiss: Team Member, Jordan focuses on sourcing new investment opportunities and supporting portfolio growth.
Travis Pfeiffer: Team Member, Travis assists in managing relationships with portfolio companies and investors.
Isabelle Sinclair: Team Member, Isabelle provides operational support and helps in the execution of investment strategies.
Allie Toerge: Team Member, Allie focuses on marketing and communications for PLUS Capital and its portfolio companies.
To pitch to PLUS Capital, founders should send an email to info@plucapital.com. The pitch deck should include a clear overview of the business model, market opportunity, and the potential for societal impact. Founders should expect a response within two weeks, and warm introductions are preferred but not required.
In recent months, PLUS Capital has continued to expand its portfolio, adding companies that align with its investment thesis. The firm remains active in the venture capital space, focusing on sectors such as healthcare and consumer products. Specific investment announcements or exits have not been detailed, but the firm is known for its unique approach to leveraging celebrity partnerships to enhance startup growth.
What are PLUS Capital's investment criteria?
PLUS Capital invests in emerging growth stage companies across healthcare, consumer products, fintech, and edtech sectors. They look for companies that demonstrate potential for societal advancements and conscious consumerism.
How can I apply or pitch to PLUS Capital?
Founders can reach out to PLUS Capital via email at info@plucapital.com. A detailed pitch deck outlining the business model, market opportunity, and impact is recommended.
What makes PLUS Capital different from other venture firms?
PLUS Capital uniquely combines venture capital with celebrity influence, allowing startups to leverage high-profile partnerships for enhanced visibility and growth potential.
What is the geographic scope of PLUS Capital's investments?
PLUS Capital primarily invests in North America, focusing on the United States.
What is the typical check size for investments?
Investment sizes typically range from $500,000 to $5 million, depending on the stage of the company and its specific needs.
What kind of post-investment involvement does PLUS Capital have?
PLUS Capital actively engages with its portfolio companies, providing access to its network of celebrity partners and offering strategic guidance to help accelerate growth.
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