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Pitted Ventures, founded in 2016 and based in Sandy, Utah, focuses on growth capital for high-potential consumer brands. The firm specializes in investments ranging from $3 million to $10 million and emphasizes operational support alongside financial backing. Their affiliated companies, Pitted Labs and Pitted Logistics, enhance their investment strategy by providing e-commerce solutions and logistics support.
Pitted Ventures invests in high-potential consumer brands, primarily within the e-commerce sector. They target companies with annual revenues between $3 million and $10 million and a minimum of 18 months of verifiable financial history. Their investment strategy prioritizes brands demonstrating strong customer loyalty and a clear path to profitability.
Greg Russell is the Managing Partner, bringing extensive experience in consumer brand investments. Tyler Allgaier serves as a Partner, focusing on operational support and growth strategies for portfolio companies.
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