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Pitted Ventures is a venture capital firm founded in 2016 and headquartered in Sandy, Utah. The firm specializes in providing growth capital to high-potential consumer brands, particularly in the e-commerce sector. Pitted Ventures emphasizes a partnership approach with founders, aiming to accelerate their growth through a combination of financial investment and operational support.
As of now, Pitted Ventures manages a portfolio that includes affiliated companies such as Pitted Labs and Pitted Logistics, which enhance e-commerce capabilities and logistics efficiency for their portfolio brands. The firm operates with a check size range of $3 million to $10 million and targets companies with annual revenues between $3 million and $10 million and at least 18 months of verifiable financial history.
Pitted Ventures primarily invests in high-potential consumer brands within the e-commerce sector. Their investment strategy includes revenue-based and minority equity investments, focusing on companies that demonstrate strong customer loyalty and a clear path to profitability. The firm targets brands with significant revenue growth potential, specifically in sectors such as consumables, clean beauty and wellness, and better-for-you food and beverage categories.
The firm’s investment stages include seed, Series A, and growth equity, allowing them to engage with companies at various points in their development. Pitted Ventures seeks to partner with founders who are committed to building sustainable brands and are open to operational support that can enhance their growth trajectory.
Pitted Ventures collaborates with various brands through its affiliated companies, Pitted Labs and Pitted Logistics, which provide essential e-commerce solutions and logistics support. While specific portfolio companies were not detailed in the provided content, the firm’s focus on high-potential consumer brands suggests a diverse range of investments within the e-commerce space.
The operational support offered through Pitted Labs and Pitted Logistics is designed to enhance the capabilities of portfolio companies, ensuring they can effectively scale their operations and meet growing consumer demands.
Greg Russell - Managing Partner. Greg has extensive experience in venture capital and has led numerous successful investments in consumer brands.
Tyler Allgaier - Partner. Tyler brings a wealth of knowledge in e-commerce and operational support, having worked with various startups in the consumer sector.
Robert Clark - Business Development. Robert focuses on identifying new investment opportunities and building relationships with potential portfolio companies.
Bryan Guadagno - Partner & Brand Advisory Committee Member. Bryan has a strong background in brand strategy and advisory roles, contributing to the growth of portfolio companies.
Founders interested in pitching to Pitted Ventures should visit their website at pittedventures.com. It is advisable to include detailed financial projections, a clear growth strategy, and information on how the partnership can enhance the startup's operational capabilities.
Pitted Ventures has been actively promoting its investment strategy and operational support capabilities through its website. They continue to highlight their focus on high-potential consumer brands and their affiliated companies, Pitted Labs and Pitted Logistics, which provide essential e-commerce solutions and logistics support.
As of now, no specific recent investments or exits have been publicly reported, but the firm remains engaged in the consumer brand space, looking for new opportunities to support growth.
What are Pitted Ventures' investment criteria?
Pitted Ventures invests in high-potential consumer brands, primarily in the e-commerce sector. They focus on companies with annual revenues between $3 million and $10 million and at least 18 months of verifiable financial history.
How can founders pitch to Pitted Ventures?
Founders can pitch to Pitted Ventures through their website at pittedventures.com. It is recommended to include detailed financial projections and a clear growth strategy in the pitch deck.
What makes Pitted Ventures different from other investors?
Pitted Ventures emphasizes a partnership approach, providing not only capital but also operational support through its affiliated companies, which enhances e-commerce capabilities for portfolio brands.
What is the geographic focus of Pitted Ventures?
Pitted Ventures primarily invests in North America, specifically within the United States, targeting consumer brands that operate in the e-commerce space.
What is the typical check size for investments?
The firm typically invests between $3 million and $10 million in each portfolio company, depending on the specific needs and growth potential of the business.
What kind of post-investment involvement does Pitted Ventures have?
Pitted Ventures provides operational support and strategic guidance to its portfolio companies, leveraging its affiliated companies to enhance logistics and e-commerce capabilities.
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