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New Money Ventures was a US-based venture capital firm that focused on consumer brands, particularly in the wellness, beauty, and health sectors. Founded by Jaclyn Johnson, the firm aimed to uplift underrepresented founders, especially women and diverse entrepreneurs. Although New Money Ventures is now permanently closed, its legacy includes a commitment to fostering innovation in consumer technology and wellness.
The firm had a notable impact on the consumer brand landscape, emphasizing investments in purpose-driven brands. New Money Ventures participated in four investments during its operational years, with a focus on early-stage and seed companies. The firm was known for its mentorship approach, providing not only capital but also strategic support and access to a network of industry connections.
New Money Ventures was headquartered in the United States and had a strong emphasis on supporting startups that prioritize social impact. The firm’s closure marks the end of its direct investment activities, but its influence continues through the founders and companies it supported.
New Money Ventures primarily invested in early-stage and seed companies within the consumer sector, with a strong emphasis on brands that align with wellness and beauty. The firm sought to support startups that prioritize purpose and social impact, particularly those founded by underrepresented individuals. This focus on purpose-driven brands was a defining characteristic of New Money Ventures' investment strategy.
While specific details regarding geographical preferences were not disclosed, the firm’s commitment to uplifting diverse founders indicated a broader national focus within the United States. New Money Ventures typically participated in funding rounds rather than leading them, with an average round size of approximately $2 million. This approach allowed the firm to collaborate with other investors while still providing essential support to emerging brands.
New Money Ventures had a notable portfolio that included four companies, with a strong emphasis on consumer brands. The following companies were part of their investment history:
These investments reflect New Money Ventures' commitment to supporting innovative brands in the consumer sector, particularly those that align with wellness and beauty. The successful exit of OUAI Haircare serves as a validation point for the firm’s investment thesis centered around purpose-driven consumer brands.
Jaclyn Johnson - Founder & CEO
Jaclyn Johnson is recognized in the consumer and female-founder ecosystem. She is the founder of the "Create & Cultivate" brand/community, which focuses on empowering women entrepreneurs. Her background includes significant experience in the consumer sector, and she has been instrumental in shaping the investment strategy of New Money Ventures.
New Money Ventures is permanently closed as of 2023. The firm had a notable exit with OUAI Haircare, which was acquired by Procter & Gamble in 2022 for over $250 million. This exit highlights the firm's successful investment thesis centered around purpose-driven consumer brands.
What are New Money Ventures' investment criteria?
New Money Ventures focused on early-stage and seed investments in consumer brands, particularly those that prioritize wellness and social impact. The firm emphasized supporting underrepresented founders, especially women and diverse entrepreneurs.
How can I pitch to New Money Ventures?
While New Money Ventures is now permanently closed, during its operational years, founders were encouraged to present their business models, highlighting their purpose-driven approach and social impact. A strong emphasis on mentorship and collaboration was also important.
What makes New Money Ventures different from other VC firms?
The firm distinguished itself by its commitment to uplifting underrepresented founders and its focus on purpose-driven brands. New Money Ventures combined financial investment with mentorship, providing strategic support and access to a valuable network.
What was the average check size for investments?
The average round size for investments made by New Money Ventures was approximately $2 million. This allowed the firm to participate in funding rounds alongside other investors while supporting early-stage companies.
What sectors did New Money Ventures focus on?
New Money Ventures primarily focused on the consumer sector, with a particular emphasis on wellness, beauty, and health brands. The firm sought to invest in companies that aligned with its mission of promoting purpose-driven consumer brands.
What was the firm's approach to post-investment involvement?
New Money Ventures provided not only capital but also strategic support and mentorship to its portfolio companies. The firm aimed to foster growth and development through its extensive network and industry connections.
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