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New Luna Ventures is a venture capital firm founded in 2006 and based in the United States. The firm focuses on supporting values-driven entrepreneurs in creating viable, investor-ready ventures that prioritize sustainability. Over the years, New Luna Ventures has established itself as a key player in the venture capital space, particularly in sectors that align with environmental and social responsibility.
Currently, New Luna Ventures manages a portfolio of seven companies, with a strong emphasis on operational support and mentoring. The firm collaborates with mission-aligned family offices, private investors, and corporations seeking sustainable investment opportunities. Notable milestones include their successful investments in companies like Michroma and TurtleTree Labs, which reflect their commitment to transformative technologies.
New Luna Ventures invests primarily in sectors such as agriculture technology, food technology, renewable energy, and water technology. The firm typically engages with companies at the seed, Series A, and Series B stages, providing operational support and mentoring to help entrepreneurs develop effective go-to-market strategies and communications. Their investment strategy emphasizes sustainability, aiming to create transformative companies that scale while considering environmental, community, and employee well-being.
New Luna Ventures looks for founders who are values-driven and committed to making a positive impact through their ventures. They prefer to collaborate with mission-aligned partners and often provide strategic advice to enhance the growth potential of their portfolio companies. The firm’s approach includes a focus on operational guidance, ensuring that entrepreneurs are well-equipped to navigate the challenges of scaling their businesses.
New Luna Ventures has invested in a diverse range of companies that align with their focus on sustainability and innovation. The portfolio includes:
Gary Schefsky: Founder and Chief Executive Officer of New Luna Ventures. He has extensive experience in venture capital and a strong commitment to sustainability.
Ana Echaniz: Technical Science Advisor with expertise in biotechnology and sustainable practices.
McKenna Maxwell: Collaborator on plant-based and clean meat market trends, providing insights into emerging sectors.
Adam DeVito: Expert in consumer packaged food product innovation, contributing to the firm's focus on food technology.
Kate Krueger, PhD: Advisor on food technologies, bringing academic expertise to the firm's investment strategy.
Todd Thorner, MA: Start-up investor and market analyst with a background in supporting early-stage companies.
Founders interested in pitching to New Luna Ventures should submit their proposals through the firm's website. It is essential to include a comprehensive business plan, highlighting the sustainability aspects of the venture. New Luna Ventures prefers warm introductions but will consider direct submissions.
Response times may vary, but founders can expect to hear back within a few weeks. A well-prepared pitch deck that outlines the business model, market opportunity, and impact on sustainability will enhance the chances of a favorable response.
New Luna Ventures runs a program under the same name, focusing on supporting entrepreneurs in the agtech, food-tech, renewable energy, and water-tech sectors. This program provides mentorship, operational support, and access to a network of mission-aligned investors.
Eligibility for the program typically includes being in the early stages of development and demonstrating a commitment to sustainability. Interested founders can apply through the New Luna Ventures website for consideration.
In 2022, New Luna Ventures made a significant investment in Michroma, a company specializing in sustainable colorants and ingredients. This investment aligns with their focus on supporting transformative companies in the agtech sector.
In 2020, the firm invested in TurtleTree Labs, a biotechnology company dedicated to sustainable dairy milk production. This investment reflects New Luna's commitment to innovative solutions in food technology.
New Luna Ventures continues to update its portfolio and provide operational support to help entrepreneurs develop effective go-to-market strategies.
What are New Luna Ventures' investment criteria?
New Luna Ventures invests in companies within agriculture technology, food technology, renewable energy, and water technology. They focus on seed to Series B stages and prioritize sustainability in their investment decisions.
How can I apply or pitch to New Luna Ventures?
Founders can pitch their ideas through the New Luna Ventures website. It is recommended to include a detailed business plan and information on how the venture aligns with sustainability goals.
What makes New Luna Ventures different from other investors?
New Luna Ventures emphasizes operational support and mentoring, helping entrepreneurs develop effective go-to-market strategies. Their focus on sustainability sets them apart in the venture capital landscape.
What is the geographic scope of New Luna Ventures?
The firm primarily invests in companies based in the United States, although they have also invested in international companies like TurtleTree Labs in Singapore.
What is the typical check size for investments?
While specific check sizes are not disclosed, New Luna Ventures typically invests in seed to Series B rounds, which generally range from hundreds of thousands to several million dollars.
What kind of post-investment involvement can founders expect?
New Luna Ventures provides ongoing operational support and strategic advice to their portfolio companies, helping them navigate challenges and scale effectively.
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