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Maveron is a venture capital firm founded in 1998 by Dan Levitan and Howard Schultz, who previously built Starbucks into a prominent consumer brand. The firm is headquartered in Seattle, WA, with an additional presence in San Francisco. Maveron focuses on early-stage investments in consumer-centric businesses, emphasizing the integration of digital technologies into everyday life. As a certified B Corporation, Maveron is committed to creating a more inclusive and sustainable economy.
Over the years, Maveron has maintained a consistent focus on identifying shifts in consumer behavior and backing companies that aim to change culture and improve the way people live. The firm has raised a total of $225 million for its most recent fund, Fund 8, and has invested in approximately 215 companies throughout its history. Notable milestones include successful exits with companies like eBay, Trupanion, and Zulily.
Maveron specializes in investing in early-stage consumer brands across various sectors, including healthcare, energy, finance, education, food, and real estate. The firm primarily targets pre-seed, seed, and Series A stages, with initial investments typically ranging from $3 million to $10 million. Maveron seeks to identify shifts in consumer behavior and invests in companies that aim to change culture and improve daily living.
The firm operates under the thesis of the 'Age of Personalization,' focusing on consumer companies that monetize highly personalized experiences across health, productivity, and knowledge. Maveron emphasizes building deep relationships with founders, often engaging in an 18-month process before making an investment. This approach allows them to guide portfolio companies effectively in navigating challenges and capitalizing on opportunities.
Maveron's notable portfolio companies include:
The firm has also achieved successful exits with companies such as eBay, Trupanion, and Zulily, contributing to its reputation as a leading investor in consumer-focused ventures.
Dan Levitan — Co-Founder and General Partner. Levitan has a background at Goldman Sachs, where he led the Starbucks IPO. He is a long-tenured investor in consumer markets.
Jason Stoffer — Chief Investment Officer and General Partner. Stoffer joined Maveron in 2007 and has expertise in consumer education, e-commerce, and marketplaces. He has led investments in companies like Everlane and Jampack.
Natalie Dillon — Partner. Dillon brings experience in consumer-focused investments and has played a key role in Maveron's portfolio development.
Jerry Lu — Partner. Lu has a strong background in venture capital and consumer investments, contributing to Maveron's strategic direction.
Nathan Apsel — COO, CFO, and Partner. Apsel oversees operations and financial management at Maveron, ensuring efficient fund management.
Simran Suri — Principal. Suri focuses on sourcing and evaluating new investment opportunities within the consumer sector.
Angelina DiPreta — Principal. DiPreta is involved in portfolio management and supports the firm's investment strategy.
Kyle Widrick — Venture Partner. Widrick brings expertise in consumer brands and helps guide portfolio companies.
Anarghya Vardhana — Venture Partner. Vardhana is also an Investor in Residence at Vanta and has a portfolio that includes Allbirds and Co-Star.
Hunter Lampson — Chief of Staff. Lampson supports the operational aspects of Maveron and assists in managing the team.
Clayton Hess — Director of Finance. Hess oversees financial operations and reporting for the firm.
Raeann Yurman — Operations Manager. Yurman manages day-to-day operations at Maveron.
Jodi Olson — Executive Assistant and Event Coordinator. Olson coordinates events and supports the executive team.
Angie Gabel — Executive Assistant. Gabel provides administrative support to the team.
Nicole Tighe — Executive Assistant. Tighe assists with various administrative tasks within the firm.
To pitch Maveron, founders should visit their website at maveron.com. The firm prefers pitches that include a clear articulation of the business model, market opportunity, and how the startup addresses consumer-centric challenges. Founders should be prepared for a lengthy relationship-building process, as Maveron often engages with entrepreneurs for about 18 months before making an investment decision.
While Maveron does not specify a formal application process, a warm introduction can enhance the chances of getting noticed. Founders should expect a thoughtful review process, as Maveron takes a high-conviction approach to its investments.
In January 2026, Maveron made a Series A investment in WeatherPromise, marking its latest reported activity. This investment aligns with the firm's focus on consumer-centric businesses and its commitment to identifying shifts in consumer behavior.
Throughout 2025, Maveron continued to engage actively with its portfolio, showcasing its investments in notable companies like Allbirds and Lovevery. The firm has maintained a steady pace of approximately four new investments per year, reflecting its deliberate approach to building relationships with founders.
What are Maveron's investment criteria?
Maveron invests in early-stage consumer brands across various sectors, including healthcare, energy, finance, education, food, and real estate. The firm focuses on companies that address consumer-centric challenges and demonstrate potential for cultural change.
How can I pitch to Maveron?
Founders can pitch to Maveron through their website at maveron.com. The firm prefers to build relationships with founders over an extended period, often engaging in an 18-month process before making an investment.
What makes Maveron different from other VC firms?
Maveron emphasizes a consumer-only focus and a deep relationship-building process with founders. This approach allows them to provide tailored guidance and support to portfolio companies, enhancing their chances of success.
What is Maveron's typical check size?
The firm typically invests between $3 million and $10 million in its initial funding rounds, primarily at the pre-seed, seed, and Series A stages.
What is the geographic focus of Maveron?
Maveron primarily invests in companies based in the United States, with a strong emphasis on consumer-centric businesses.
What kind of post-investment support does Maveron provide?
Maveron provides operational support, mentorship, and access to its extensive network, helping portfolio companies navigate challenges and capitalize on opportunities in the consumer market.
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