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LUXUS is an alternative asset management organization based in New York, founded by Dana Auslander, a former employee of Blackstone. Established to curate, structure, and monetize investments in luxury assets, LUXUS has gained significant media attention for its innovative approach to luxury investment. The firm focuses primarily on authenticated Hermès handbags, particularly the Birkin and Kelly models, which are known for their reliable appreciation.
Currently, LUXUS manages two investment portfolios known as LUXUSFunds, specifically the Hermès Edition 01 and 02. The first fund raised $1 million and successfully acquired 36 handbags, exiting 9 bags with a gross return on investment (ROI) of 40.9%. The firm targets accredited investors interested in luxury assets, providing them with fractional ownership in these high-value items.
Through a strategic partnership with Christie's, LUXUS ensures the authentication and sourcing of the handbags in its portfolios. This collaboration enhances the quality and value of the assets, positioning LUXUS as a leader in the niche market of luxury alternative investments.
LUXUS specializes in investment opportunities related to luxury assets, with a particular emphasis on authenticated Hermès bags. The firm offers dedicated funds, such as the LUXUSFunds Hermès Editions, which focus on acquiring and managing these luxury items as investment assets. Their investment strategy is centered around curating and monetizing opportunities in this niche market, believing that Hermès bags appreciate reliably and can be securitized like art or commodities.
The firm primarily targets entry-level Hermès bags in classic colors, such as browns, blacks, and blues, rather than exotic or rare pieces. This strategy aims for consistent appreciation over speculation, appealing to both investors and collectors. LUXUS provides fractional ownership in luxury handbag portfolios, allowing investors to benefit from the appreciation of these assets while minimizing individual risk.
LUXUS has developed two specific investment portfolios known as LUXUSFunds, focusing on acquiring and managing Hermès bags. The first fund, Hermès Edition 01, raised $1 million and acquired 36 handbags, successfully exiting 9 bags with a gross ROI of 40.9%. The second fund, Hermès Edition 02, targets a larger fund size of $2 million, continuing the focus on Hermès Birkin and Kelly handbags as underlying assets.
Through these funds, LUXUS aims to provide investors with access to a unique asset class that combines luxury with investment potential. The organization partners with Christie's for authentication and sourcing, ensuring that the handbags in their portfolios meet high standards of quality and value.
Dana Auslander - Founder. Dana Auslander is a former employee of Blackstone, bringing significant experience in asset management to LUXUS. She has been instrumental in developing the firm's unique approach to luxury investment, particularly in the realm of authenticated Hermès handbags.
To pitch to LUXUS, interested parties should utilize the waitlist form available on their website. It is recommended to include detailed information about the investment opportunity, particularly focusing on the luxury asset's authentication and expected appreciation. LUXUS does not specify a formal application process or response time expectations, so interested investors should be prepared for varying timelines.
In March 2024, LUXUS launched its second fund, targeting $2 million for investments in Hermès handbags. The first fund, Hermès Edition 01, raised $1 million and successfully exited 9 bags with a gross ROI of 40.9%. The firm has received media coverage from outlets such as Yahoo Finance and WWD, highlighting its innovative approach to luxury asset management.
What are LUXUS's investment criteria?
LUXUS focuses exclusively on authenticated Hermès handbags, particularly the Birkin and Kelly models. They seek to acquire items that are expected to appreciate reliably over time, emphasizing classic colors and styles.
How can I apply or pitch to LUXUS?
Interested accredited investors can join a waitlist through LUXUS's website to express their interest in the Hermès Editions. Specific application forms or detailed pitching processes are not publicly outlined.
What makes LUXUS different from traditional venture capital firms?
LUXUS operates as an alternative asset management company, focusing on luxury assets rather than funding startups. Their unique approach turns luxury handbags into a financial asset class, providing fractional ownership opportunities.
What is the geographic scope of LUXUS's investments?
LUXUS is based in the United States and primarily targets accredited investors within this region interested in luxury asset investments.
What is the fund size and check size for LUXUS?
The first fund raised $1 million, while the second fund targets $2 million. Check sizes vary based on the fractional ownership structure, allowing investors to participate at different levels.
What kind of post-investment involvement does LUXUS have?
LUXUS provides ongoing management of the handbag portfolios, ensuring that the assets are maintained and their value is maximized. They also facilitate exits when appropriate, allowing investors to realize returns on their investments.
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