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Living Lab Ventures is a corporate venture capital firm based in Indonesia, operating as an arm of Sinar Mas Land. Founded to invest in entrepreneurs building high-impact companies, the firm emphasizes supporting scalable businesses across Southeast Asia. Living Lab Ventures aims to enhance the Sinar Mas Land ecosystem through strategic investments in technology-enabled startups.
The firm manages multiple funds, including the Biomedical Fund and the Urban Gateway Fund (UGF), targeting sectors such as healthcare, fintech, proptech, mobility, AI, commerce, climate, and consumer goods. Living Lab Ventures has established a presence in Tangerang, particularly in BSD City, which serves as a real-world test bed for portfolio companies. The firm has received recognition, including the
Living Lab Ventures primarily invests in early-stage startups at the pre-seed, seed, and seed-plus stages, with a strong emphasis on technology-enabled businesses. Their investment strategy is sector-agnostic but particularly focuses on urban living technology, mobility, property technology, and sustainable resource management. The firm utilizes BSD City as a real-world test bed for its portfolio companies, providing them with valuable go-to-market access and integration opportunities within the broader Sinar Mas ecosystem.
Investment sizes and specific check amounts are not disclosed, but the firm actively manages funds like the Biomedical Fund, which supports local and regional biomedical ventures, and the Urban Gateway Fund, which collaborates with other investors to enhance urban living technologies.
Living Lab Ventures has built a diverse portfolio of over 30 companies across various sectors. Notable current portfolio companies include Traveloka, a travel and lifestyle platform; Dana, a digital wallet service; Sirclo, an e-commerce platform; GoWork, a co-working space provider; Jendela360, a property rental platform; OneSmile, a dental service provider; Flokq, a property rental service; Waste4Change, a waste management service; Artotel, a hospitality brand; and Kawan Cicil, a financial service provider.
Additionally, the firm has invested in companies like Lamudi, an online property marketplace, and Liven, a hospitality technology platform focused on the Indonesian market.
Mulyawan Gani serves as the Managing Partner, bringing extensive experience in venture capital and startup development. Bayu Seto is a Partner at the firm, contributing his expertise in investment strategies and market analysis.
Startups should pitch through the Living Lab Ventures website, including a clear business model, market analysis, and how their venture aligns with the firm's focus on technology and urban living.
Living Lab Ventures operates the LLV Innolab, an innovation lab that provides workspace, community, and access to a VC network for startups looking to scale their operations.
In October 2025, Living Lab Ventures signed a Memorandum of Understanding with IGPI Singapore to support Japanese enterprises expanding into Indonesia. The firm continues to engage actively in the startup ecosystem, promoting its investment focus and managing multiple funds.
What types of startups does Living Lab Ventures invest in?
Living Lab Ventures invests in early-stage technology-enabled startups across various sectors, including healthcare, fintech, and urban living technology.
What is the application process for startups seeking investment?
Startups can pitch their ideas through the Living Lab Ventures website, providing details about their business model, market potential, and alignment with the firm's investment focus.
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