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Living Capital Group, founded in 1999, is a privately owned investment group based in the United Kingdom. The firm has evolved from its roots in entertainment and leisure to focus on established businesses like the Reformed Spirits Company and the Independent Entertainment Group. It specializes in disruptive products and business models, primarily in the branding and entertainment sectors.
Living Capital invests in retail technology, media, disruptive consumer brands, and entertainment. The firm provides financial expertise and structure to both emerging and established industry talent. Current projects include an integrated EPOS tool, digital communication strategies, consumer-participation entertainment venues, and AI-assisted workflow optimization software.
Notable past investments include Reyka Vodka, Kindred Group, and Fever-Tree Mixers. Living Capital has also engaged with various B2C technology companies, focusing on fully owned ventures and industry partnerships.
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