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Living Capital Group is a privately owned investment group founded in 1999 and based in the United Kingdom. The firm has transitioned from its initial focus on entertainment, leisure, and branding to concentrate on its established businesses, including the Reformed Spirits Company and the Independent Entertainment Group. With over 25 years of experience, Living Capital operates more as a principal investing and venture building group rather than a traditional venture capital fund.
The organization has a history of involvement in various B2C technology companies and continues to focus on fully owned ventures and partnerships within the branding and entertainment industries. Living Capital Group's notable milestones include successful exits from investments in Reyka Vodka, Kindred Group, and Fever-Tree Mixers, showcasing its ability to identify and nurture high-potential brands.
Living Capital Group invests across multiple sectors, including retail technology, media, disruptive consumer brands, and entertainment. The organization supports both emerging and established industry talent, providing financial expertise and structural guidance to creatively driven business ideas. Current ventures include the development of an integrated EPOS and consumer communications tool, innovative digital communication strategies for consumer brands, and high-quality film content production.
The firm emphasizes investing in disruptive products and business models primarily within the branding and entertainment sectors. Living Capital Group seeks to partner with startups that demonstrate innovative approaches and strong market potential, focusing on building and operating its own ventures rather than merely investing in external startups.
Living Capital Group has a notable portfolio that includes several successful past investments. Key companies include:
In addition to these notable exits, Living Capital has been involved in various B2C technology companies, focusing on innovative digital communication strategies and consumer engagement. The organization continues to prioritize its fully owned ventures and partnerships, particularly in the branding and entertainment sectors.
To pitch to Living Capital Group, founders should visit their website at livingcapital.co.uk. It is important to include a comprehensive business plan in the pitch deck, detailing the market opportunity, competitive landscape, and financial projections. The firm prefers direct submissions through their website and may take several weeks to respond to inquiries.
What are Living Capital Group's investment criteria?
Living Capital Group focuses on investing in disruptive products and business models, primarily within the branding and entertainment sectors. They seek to partner with startups that demonstrate innovative approaches and strong market potential.
How can I pitch to Living Capital Group?
Founders can pitch their ideas through the Living Capital Group website at livingcapital.co.uk. It is advisable to include a clear business model, market analysis, and how the venture aligns with their focus areas.
What makes Living Capital Group different from traditional venture capital firms?
Living Capital Group operates more as a principal investing and venture building group, focusing on building and operating its own ventures rather than investing in external startups from a pooled fund.
What is the geographic scope of Living Capital Group's investments?
The firm is based in the United Kingdom and primarily invests in UK-based companies, particularly in the branding and entertainment sectors.
What type of support does Living Capital Group provide to portfolio companies?
Living Capital Group provides financial expertise and structural guidance to its portfolio companies, helping them navigate the complexities of growth and market entry.
What is the typical check size for investments made by Living Capital Group?
Specific check sizes are not disclosed, but the firm focuses on both emerging and established businesses, indicating a flexible approach to investment amounts based on the venture's needs.
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