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L'ATTITUDE Ventures is a venture capital firm co-founded by Sol Trujillo and Oscar Munoz, focusing on early-stage, Latino-led businesses in the United States. The firm manages $100 million in assets and has invested in 28 portfolio companies. Their mission centers on supporting visionary founders who tackle significant societal challenges.
L'ATTITUDE Ventures invests in technology-enabled companies at the pre-seed to Series A stages, with check sizes ranging from $1 million to $3 million. The firm specifically targets Latino entrepreneurs, aiming to support scalable businesses that address pressing societal issues. Their investment strategy emphasizes disruptive products with substantial market potential.
Submit your pitch through their form at lattitudeventures.com/pitch.
Yes, L'ATTITUDE Ventures often leads investment rounds, particularly in early-stage funding for Latino-led companies.
The firm is open to follow-on investments, especially for companies that demonstrate strong growth and impact potential.
The firm currently manages $100 million in assets under management.
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