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Greycroft is a venture capital firm founded in 2006, headquartered in New York, with additional offices in Los Angeles and San Francisco. The firm has raised over $3 billion and completed more than 400 investments since its inception. Greycroft focuses on partnering with entrepreneurs who are building category-defining companies across various sectors, including software, sustainability, and consumer products.
Over the years, Greycroft has established a strong reputation for its multi-stage investment approach, supporting startups from seed through growth equity. The firm’s extensive portfolio reflects its commitment to intelligent consumer and enterprise applications, AI infrastructure, and sustainability solutions. Notable milestones include a consistent track record of successful investments and a growing presence in the North American market.
Greycroft invests across several key sectors, including:
Investments typically range from $1 million to $25 million, covering seed, Series A, Series B, and growth equity stages. Greycroft primarily focuses on North America, allowing it to leverage its deep understanding of the market dynamics and consumer behavior. The firm seeks to partner with founders who demonstrate a strong vision and the ability to execute on their ideas, particularly in sectors that align with their investment thesis.
Greycroft has made over 400 investments since its founding, showcasing a diverse portfolio across various sectors. Notable portfolio companies include:
This broad consumer and enterprise portfolio reflects Greycroft's commitment to investing in innovative companies that are poised for growth and impact.
Dana Settle: Co-Founder & Managing Partner. Dana has extensive experience in venture capital and has led numerous successful investments in the technology sector.
Ian Sigalow: Co-Founder & Managing Partner. Ian specializes in early-stage investments and has a strong track record in identifying promising startups.
Brian Bustamante-Nicholson: Partner. Brian focuses on consumer brands and has a background in marketing and product development.
Dylan Pearce: Partner. Dylan has expertise in software investments and has worked with several successful tech companies.
Katherine Power: Partner. Katherine brings experience in consumer products and brand strategy to the team.
Peter Saperstone: Partner. Peter specializes in sustainability investments and has a strong background in environmental technology.
Mark Terbeek: Partner. Mark focuses on enterprise applications and has a wealth of experience in the software industry.
Marcie Vu: Partner. Marcie has a background in finance and operations, providing valuable insights to portfolio companies.
Brentt Baltimore: Principal. Brentt focuses on early-stage investments and has a keen eye for emerging trends.
Chiraag Deora: Principal. Chiraag specializes in technology investments and has a strong analytical background.
Conor Deveney: Principal. Conor focuses on consumer and enterprise applications, leveraging his experience in product management.
Carley Phillips: Principal. Carley has a background in venture capital and focuses on supporting portfolio companies.
John Elton: Partner. John has extensive experience in venture capital and focuses on strategic investments.
Ashley Valentine: Chief People Officer. Ashley oversees talent acquisition and organizational development.
Jimmy Charters: Chief Financial Officer. Jimmy manages the firm's financial operations and investor relations.
Alex Constantinople: Chief Marketing Officer. Alex leads marketing and communications efforts for Greycroft.
To pitch Greycroft, founders should visit the firm's website and submit their pitch deck through the designated channel. It is important to include a clear overview of the business model, market opportunity, and team qualifications.
Greycroft typically responds within a few weeks, and warm introductions can enhance the chances of receiving a timely response.
On December 1, 2025, Greycroft made its latest investment, continuing its trend of active engagement in the startup ecosystem. Over the past year, the firm has completed 20 investments, reflecting its commitment to supporting innovative companies.
Greycroft has also been active in sharing insights through blog posts discussing platform underwriting and investment rationale, indicating a strong focus on market trends and portfolio management.
What are Greycroft's investment criteria?
Greycroft invests in early to growth-stage companies across sectors such as software, sustainability, and consumer brands. The firm looks for category-defining companies that demonstrate strong market potential and innovative solutions.
How can I apply or pitch to Greycroft?
Founders can pitch their ideas through Greycroft's website. It is advisable to include a clear business model, market analysis, and team background in the pitch deck.
What makes Greycroft different from other VC firms?
Greycroft's focus on intelligent applications and sustainability, combined with its extensive experience and multi-stage support, sets it apart. The firm has a strong track record of successful investments and deep market insights.
What is Greycroft's geographic scope?
Greycroft primarily invests in North America, leveraging its offices in New York, Los Angeles, and San Francisco to access a wide range of opportunities.
What is the typical fund size and check size?
Greycroft has raised over $3 billion across its funds, with individual check sizes ranging from $1 million to $25 million, allowing for flexibility in investment stages.
What kind of post-investment involvement does Greycroft have?
Greycroft provides multi-stage support to its portfolio companies, offering resources and strategic insights to help them scale effectively.
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