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Greenfield Partners is a venture capital firm founded in 2016, focusing on technology companies at the Early-Growth stage. The firm operates globally and emphasizes the importance of effective go-to-market strategies to help its portfolio companies scale operations. Greenfield Partners spun out from TPG Growth in 2019, establishing itself as an independent entity.
Since its inception, Greenfield Partners has raised three funds, with the latest, Fund III, closing at $400 million in February 2025. This brings the firm's total assets under management (AUM) to approximately $1 billion. The firm has a diverse portfolio of 41 companies, primarily in sectors such as AI, cybersecurity, SaaS, fintech, and frontier technologies.
Greenfield Partners operates from dual headquarters in Tel Aviv, Israel, and New York, NY, leveraging strong Israeli deal flow and a network of industry connections. The firm is known for its operational depth and commitment to helping companies transition from founder-led to team-led sales.
Greenfield Partners invests primarily in technology companies at the Early-Growth stage, focusing on sectors such as AI Infrastructure, Cybersecurity, IT Infrastructure, Fintech, Deep Tech, and Vertical AI. Their investment strategy is designed to support companies in refining their operations and scaling effectively in the global market. The firm typically engages in pre-seed, seed, seed-plus, Series A, and growth equity stages.
The firm emphasizes the establishment of a robust go-to-market strategy, which is crucial for scaling operations. Greenfield Partners looks for companies that have achieved product-market fit and are ready to transition to team-led sales. Their investment thesis,
Greenfield Partners has a diverse portfolio of six notable companies:
These companies represent a mix of innovative solutions across various sectors, showcasing Greenfield Partners' commitment to investing in technology that addresses critical market needs.
Shay Grinfeld: Managing Partner with extensive experience in technology investments and operational scaling.
Raz Mangel: Partner, specializing in early-stage technology investments and market strategies.
Itay Inbar: Partner with a focus on operational efficiency and growth strategies for portfolio companies.
Nir Goldstein: Operating Partner, providing hands-on support to portfolio companies in refining their operations.
Avery Schwartz: Venture Partner with a background in technology and investment management.
Yuda Doron: Founding Partner, instrumental in establishing the firm and its investment philosophy.
Meir Cohen: Principal, focusing on deal sourcing and portfolio management.
Ortal Sasson Hendin: Principal with expertise in technology investments and operational scaling.
Josh Trup: Principal, specializing in market analysis and growth strategies.
Olivia Levine: Growth Investor, focusing on scaling operations for portfolio companies.
Daniel Milstein: Director of Capital Formation, responsible for fundraising and investor relations.
Ana Sudnik: CFO, overseeing financial operations and strategy.
Michael Lvovsky: Director of Finance, managing financial planning and analysis.
Daniel Minay: Financial Controller, ensuring compliance and financial reporting.
Ariella Taub: Go To Market Operations, assisting portfolio companies in refining their market strategies.
Lior Sulkin Levy: Head of Data, focusing on data-driven decision-making for investments.
Arielle Lubick: Data & AI Specialist, providing insights on technology trends and investment opportunities.
To pitch Greenfield Partners, founders should use the preferred channel available on their website at greenfield-growth.com. The pitch deck should include a clear overview of the business model, market opportunity, competitive landscape, and team qualifications. Founders should expect a response within a few weeks, and warm introductions are preferred but not mandatory.
Greenfield Partners has established the G²M ‘Greenfield Growth Momentum’ Program, which guides companies through the Seven Pillars of Efficient Growth. This program focuses on transitioning from founder-led to team-led sales and refining operations for scalability.
Since its founding in 2016, Greenfield Partners has actively managed a diverse portfolio of technology companies. The firm has recently emphasized its commitment to helping companies implement efficient go-to-market strategies. No specific recent investments or exits were noted in the source content.
What are Greenfield Partners' investment criteria?
Greenfield Partners focuses on technology companies at the Early-Growth stage, emphasizing product-market fit and operational efficiency. They invest across sectors such as AI Infrastructure, Cybersecurity, IT Infrastructure, Fintech, Deep Tech, and Internet/Digital Media.
How can I apply or pitch to Greenfield Partners?
Founders can pitch their ideas through the firm's website at greenfield-growth.com. It is advisable to include a clear business model, market analysis, and details on the team in the pitch deck.
What makes Greenfield Partners different from other investors?
Greenfield Partners emphasizes operational efficiency and scaling, focusing on transitioning companies from founder-led to team-led sales. Their approach is tailored to help startups refine their go-to-market strategies effectively.
What is the geographic scope of Greenfield Partners?
The firm operates globally, allowing them to invest in technology companies across various regions, which enhances their portfolio diversity.
What is the typical check size for investments?
Greenfield Partners invests at various stages, including pre-seed, seed, seed-plus, Series A, and growth equity, which allows for flexibility in check sizes depending on the company's needs and stage of development.
What kind of post-investment involvement can founders expect?
Greenfield Partners actively supports its portfolio companies by providing guidance on operational efficiency, market strategies, and scaling efforts, ensuring that they have the resources needed to succeed.
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