The Founder's Guide to

Green Rock

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Overview

Green Rock is an independent venture capital and private equity firm founded in 2017 and based in São Paulo, Brazil. Initially established as a family office for the Salomao and Zoppi families, the firm transitioned to a full fund manager, accepting third-party capital to expand its investment capabilities. Since its inception, Green Rock has deployed R$200 million (approximately $40 million USD) across various health-related enterprises, focusing on early-stage investments, particularly in Seed and Series A rounds.

The firm screens over 1,000 healthcare companies annually, identifying high-potential opportunities that align with its investment thesis. Green Rock's team comprises physicians, executives, and entrepreneurs with over 40 years of combined experience in the healthcare sector. This expertise provides a significant advantage in deal flow and sector knowledge.

Green Rock operates from its office located at R. Maria Figueiredo, 595, Vila Mariana, São Paulo - SP 04002-003. The firm has established itself as one of the most active healthtech-focused venture capital firms in Brazil, with a portfolio of over 20 companies and a commitment to improving healthcare quality and access.

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Frequently Asked Questions

What are Green Rock's investment criteria?

Green Rock focuses on early-stage investments in the healthcare sector, particularly in companies that enhance health experiences. They look for innovative solutions in prevention, disease management, and health system efficiency.

How can I apply or pitch to Green Rock?

Founders can pitch their ideas via email at ri@greenrock.vc. It is advisable to include a detailed business plan and financial projections in the pitch deck.

What makes Green Rock different from other VCs?

Green Rock's deep sector expertise, stemming from its origins as a family office in healthcare, provides a unique advantage in identifying and nurturing high-potential companies in the health sector.

What is the geographic scope of Green Rock's investments?

The firm primarily invests in Latin America, with a strong focus on Brazil, targeting companies that address local healthcare challenges.

What is the average check size for investments?

Green Rock typically invests around R$3 million in pre-seed and seed rounds, with an average round size of approximately $1 million.

What kind of post-investment involvement does Green Rock have?

Green Rock actively engages with its portfolio companies, providing operational support, mentorship, and access to a network of healthcare professionals and industry experts.

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