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Good Brands AG is a venture capital firm established in 2016 and headquartered in Mannheim, Germany. The firm specializes in investing in direct-to-consumer (D2C) startups during the pre-seed and seed stages. Good Brands AG primarily targets the DACH region, which includes Germany, Austria, and Switzerland. The firm manages a portfolio of 20 ventures, emphasizing innovative ideas in consumer sectors.
Since its inception, Good Brands AG has built a reputation for supporting early-stage companies, particularly in the dietary supplements and functional cosmetics sectors. The firm is known for its strategic focus on groundbreaking concepts across various industries, making it a notable player in the European venture capital landscape.
Good Brands AG invests in D2C startups, with a maximum investment of €250,000 per startup. The firm concentrates on early-stage investments within the DACH region, specifically Germany, Austria, and Switzerland. Their investment strategy emphasizes innovative ideas, particularly in the sectors of dietary supplements and functional cosmetics. However, they remain open to exploring groundbreaking concepts across diverse industries.
The firm seeks founders who demonstrate a strong vision and the ability to execute their ideas effectively. Good Brands AG values creativity and originality in business models, aiming to partner with startups that can disrupt traditional markets. Their investment approach is characterized by a hands-on involvement, providing not just capital but also strategic guidance to help startups scale.
Good Brands AG manages a portfolio of 20 companies, focusing on innovative D2C startups. Notable portfolio companies include:
The firm’s portfolio reflects its commitment to the dietary supplements and functional cosmetics sectors, showcasing a range of startups that align with their investment thesis.
Judith Williams - Entrepreneur and TV Investor. Judith has a background in supporting startups and has been instrumental in the success of various ventures. Her expertise lies in identifying innovative business models and guiding entrepreneurs through the early stages of their companies.
To pitch Good Brands AG, founders should use the email address kontakt@goodbrands-ag.com. It is advisable to include a comprehensive business plan and financial projections in the pitch deck. The firm appreciates clarity and detail in presentations, which helps them assess the potential of the startup quickly.
What are Good Brands AG's investment criteria?
Good Brands AG focuses on early-stage D2C startups, particularly in the dietary supplements and functional cosmetics sectors. They look for innovative ideas and strong execution capabilities from founders.
How can I pitch to Good Brands AG?
Founders can pitch their startups by reaching out via email at kontakt@goodbrands-ag.com. It is recommended to include a detailed business plan and financial projections in the pitch.
What is the typical check size for investments?
Good Brands AG typically invests up to €250,000 per startup, focusing on pre-seed and seed stage companies.
What geographic areas does Good Brands AG focus on?
The firm primarily invests in the DACH region, which includes Germany, Austria, and Switzerland.
What makes Good Brands AG different from other VC firms?
Good Brands AG emphasizes a hands-on approach, providing not only capital but also strategic support to help startups grow. Their focus on D2C innovations in health and beauty sectors sets them apart.
What is the firm's post-investment involvement like?
Good Brands AG actively engages with portfolio companies, offering mentorship and operational support to help them navigate challenges and scale effectively.
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