Good Brands AG is a Mannheim-based venture capital firm that invests in pre-seed and seed-stage direct-to-consumer startups in Germany, Austria, and Switzerland, focusing on sectors like dietary supplements and functional cosmetics.
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Good Brands AG, founded in 2016, is a venture capital firm located in Mannheim, Germany. The firm specializes in investing in direct-to-consumer (D2C) startups during their pre-seed and seed phases, primarily within the DACH region (Germany, Austria, and Switzerland). With a maximum investment of €250,000 per startup, Good Brands AG manages around 20 ventures, focusing on innovative ideas in sectors such as dietary supplements and functional cosmetics. The firm emphasizes not only financial support but also strategic partnership, offering expertise in branding, logistics, marketing, and sales to help startups succeed.
Good Brands AG invests in D2C startups, managing around 20 ventures with a maximum investment of €250,000 per startup. The firm emphasizes early-stage investments in the DACH region, particularly in sectors like dietary supplements and functional cosmetics, while remaining open to groundbreaking concepts across various industries.
Good Brands AG provides more than just capital; it offers comprehensive support in branding, logistics, production processes, sales, marketing, social media, finance, HR, legal expertise, and ESG due diligence. This hands-on approach is designed to help young consumer brands navigate the complexities of market entry and growth.
Good Brands AG focuses on early-stage D2C startups, particularly in the dietary supplements and functional cosmetics sectors. They look for innovative ideas and strong execution capabilities from founders.
Founders can pitch their startups by reaching out via email at kontakt@goodbrands-ag.com. It is recommended to include a detailed business plan and financial projections in the pitch.
Good Brands AG typically invests up to €250,000 per startup, focusing on pre-seed and seed stage companies.
The firm primarily invests in the DACH region, which includes Germany, Austria, and Switzerland.
Good Brands AG emphasizes a hands-on approach, providing not only capital but also strategic support to help startups grow. Their focus on D2C innovations in health and beauty sectors sets them apart.
Good Brands AG actively engages with portfolio companies, offering mentorship and operational support to help them navigate challenges and scale effectively.
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