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Good Brands AG is a venture capital firm founded in 2016 and headquartered in Mannheim, Germany. The firm focuses on investing in direct-to-consumer (D2C) startups, primarily in the pre-seed and seed stages. Good Brands AG targets the DACH region, which includes Germany, Austria, and Switzerland, and has established itself as a key player in this market.
Currently, Good Brands AG manages a portfolio of 20 ventures, emphasizing innovative ideas in sectors such as dietary supplements and functional cosmetics. The firm has built a reputation for supporting early-stage companies with a maximum investment of €250,000 per startup. Their strategic focus on the DACH region allows them to leverage local market insights and trends.
Good Brands AG invests exclusively in direct-to-consumer (D2C) startups, concentrating on the pre-seed and seed stages. The firm has a maximum investment capacity of €250,000 per startup, which allows them to provide significant support to early-stage companies. Their investment strategy is particularly focused on sectors such as dietary supplements and functional cosmetics, where they seek innovative and groundbreaking concepts.
In addition to their primary focus areas, Good Brands AG remains open to exploring unique ideas across various industries. The firm looks for startups that demonstrate strong potential for growth and innovation, particularly those that can disrupt traditional markets. Their geographic focus on the DACH region enables them to tap into a vibrant startup ecosystem.
Good Brands AG manages a diverse portfolio of 20 companies, primarily in the D2C sector. Notable portfolio companies include:
The firm’s portfolio reflects its commitment to innovative ideas, particularly in dietary supplements and functional cosmetics. Good Brands AG actively seeks to partner with startups that align with their investment thesis and demonstrate strong market potential.
Judith Williams - Entrepreneur and TV Investor. Judith has a background in supporting startups and has been involved in various successful ventures. Her expertise lies in identifying innovative business models and guiding early-stage companies toward success.
Startups interested in pitching to Good Brands AG should submit their proposals through their website or via email. A well-structured pitch deck that outlines the business model, market opportunity, and financial projections is essential. Good Brands AG prefers warm introductions but is open to direct applications as well.
As of October 2023, Good Brands AG continues to expand its portfolio, focusing on innovative D2C startups in the DACH region. The firm remains active in seeking new investment opportunities and supporting its existing ventures.
What are Good Brands AG's investment criteria?
Good Brands AG focuses on direct-to-consumer (D2C) startups in the pre-seed and seed stages, primarily within the DACH region. They look for innovative ideas, particularly in dietary supplements and functional cosmetics, but are open to groundbreaking concepts across various industries.
How can startups apply or pitch to Good Brands AG?
Startups can pitch to Good Brands AG through their website at goodbrands-ag.com or by emailing them at kontakt@goodbrands-ag.com. They recommend including a clear business model and market analysis in the pitch.
What makes Good Brands AG different from other venture capital firms?
Good Brands AG specializes in early-stage D2C investments, focusing on the DACH region. Their emphasis on innovative sectors like dietary supplements and functional cosmetics sets them apart from other firms that may have a broader investment focus.
What is the typical check size for investments?
The firm typically invests up to €250,000 per startup, providing substantial support for early-stage companies.
What is Good Brands AG's post-investment involvement like?
Good Brands AG actively supports its portfolio companies by providing mentorship and access to their network, helping startups navigate challenges and scale effectively.
What is the expected response time for pitches?
Good Brands AG aims to respond to pitches within a few weeks, depending on the volume of applications they receive.
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