The Founder's Guide to

Five Elms Capital

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Overview

Five Elms Capital is a growth equity firm founded in 2007 and headquartered in Kansas City, Missouri. The firm focuses on investing in lower-middle-market B2B software companies, providing both capital and operational support to help these businesses scale effectively. With over $3 billion in assets under management, Five Elms has backed 79 software platforms, emphasizing a strategy that targets companies with proven business models and strong customer loyalty.

Over the years, Five Elms has evolved its investment strategy to focus on fast-growing, founder-owned companies that demonstrate strong customer loyalty. The firm has successfully closed multiple funds, with its latest, Fund VI, raising $1.1 billion in October 2024, marking the largest fund in its history. This fund was oversubscribed and significantly expanded the firm's limited partner base.

Five Elms Capital employs a team of over 80 professionals, including 17 in-house software operators who provide operational support in areas such as executive recruiting, finance, sales and marketing, customer success, and product development. This operational expertise differentiates Five Elms from traditional financial investors.

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Frequently Asked Questions

What are Five Elms Capital's investment criteria?

Five Elms Capital focuses on founder-owned B2B software companies, typically investing between $15 million and $150 million. They look for companies that challenge established incumbents and have strong company culture and proven product retention rates.

How can I pitch to Five Elms Capital?

Founders can reach out through the contact page on their website. A well-prepared pitch deck should include details about the business model, market opportunity, and team background.

What makes Five Elms Capital different from other firms?

The firm provides operational support through its dedicated Operational Value Creation team, assisting portfolio companies with talent acquisition and go-to-market strategies, which sets them apart from many other growth equity firms.

What is the geographic focus of Five Elms Capital?

Five Elms Capital primarily invests in companies based in the United States, focusing on the B2B software sector.

What is the typical post-investment involvement of Five Elms Capital?

The firm actively engages with its portfolio companies, offering operational support and strategic guidance to help them scale effectively.

What is the size of Five Elms Capital's funds?

Five Elms Capital typically commits between $15 million and $150 million per investment, indicating a significant fund size aimed at supporting growth-stage companies.

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