InvestorTransforming businesses for long-term success.
FirstPartyCapital
FirstPartyCapital is a London-based venture capital firm specializing in early-stage investments in adtech, martech, and digital media. The firm focuses on leveraging AI and data to enhance marketing efficiency across global markets.
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Overview
FirstPartyCapital is an operator-led venture capital firm founded in 2021, focusing on early-stage investments in adtech, martech, and digital media. The firm was established by Rich Ashton, Ciaran O'Kane, and Kevin Flood, who bring extensive industry experience to the table. FirstPartyCapital aims to support startups that utilize AI and data to drive marketing efficiency and measurable outcomes. With a target of GBP 50 million for its second fund, the firm is dedicated to investing in innovative technologies that reshape the marketing landscape.
Focus
The firm invests in early-stage companies that utilize AI and data to automate marketing processes and improve outcomes. Their investment strategy is centered around the belief that AI is crucial for optimizing marketing efforts, while data serves as a vital asset for driving algorithmic performance and measurement.
Support
FirstPartyCapital adds value to its portfolio companies by providing access to a network of senior industry operators, strategic investors, and commercial partners. The firm emphasizes capital support alongside operational expertise, helping startups navigate the complexities of the marketing technology landscape.
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Investor
InvestorFounders Fund is a venture capital firm based in the United States, founded in 2005. It invests in technology companies across various sectors and stages.
InvestorKoinz Capital is a hybrid venture capital and advisory network based in Belo Horizonte, Brazil, that connects founders, advisors, and investors to foster strategic relationships and support business growth globally.
InvestorInvesting in private markets for over 30 years.
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