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FirstPartyCapital is a venture capital firm based in the United States, focusing on the marketing technology sector. Founded to enhance marketing efficiency, the firm specializes in artificial intelligence (AI), data, and outcomes-based technology. The team consists of four members, including Managing Partner Rich Ashton and General Partners Ciarán O’Kane and Kevin Flood.
FirstPartyCapital invests in technologies that improve marketing efficiency through AI and data. Their investment thesis highlights the automation of marketing processes, the critical role of data in powering algorithms, and the necessity of outcomes-based technologies for advertisers. They specifically target startups that leverage these elements to achieve measurable marketing results.
Rich Ashton - Managing Partner with extensive experience in marketing technology investments. Ciarán O’Kane - General Partner focused on AI-driven solutions. Kevin Flood - General Partner with a background in data analytics. Jack Tunney - Investment Associate supporting deal sourcing and analysis.
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