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First Plus Asset Management is a multi-asset investment firm founded in 2020 in Singapore. The firm is regulated by the Monetary Authority of Singapore (MAS) and combines global expertise with local insights to structure investments that connect capital to opportunities in the Asia-Pacific region. The founding team possesses over 90 years of combined experience in investment management, which enhances their ability to navigate complex markets.
Currently, First Plus Asset Management manages multiple funds, focusing on growth equity investments primarily in the Asia-Pacific region. Their approach integrates various investment strategies, including credit, equity, and quantitative investments. The firm has established a reputation for identifying high-quality investment opportunities across diverse sectors, including healthcare, consumer, and energy.
First Plus Asset Management operates from its office located at 3 Church St, #09-01/02/04 Samsung Hub, Singapore 049483. The firm’s commitment to connecting capital with opportunities has positioned it as a notable player in the investment landscape.
First Plus Asset Management employs a multi-faceted investment strategy that encompasses credit, equity, and quantitative investments. Their structured credit investments target asset-backed opportunities across Asia, aiming to provide stable cash flows with low volatility. The firm’s quantamental approach blends fundamental insights with quantitative models, allowing them to capture long-term growth potential in various sectors.
Active equity investment is another key strategy for First Plus, focusing on identifying mispriced companies that can generate sustainable outperformance. The firm primarily invests in sectors such as healthcare, consumer, and energy, reflecting their commitment to capturing value-driven opportunities. First Plus seeks to partner with founders who demonstrate strong leadership and a clear vision for growth, emphasizing the importance of sustainable business practices.
First Plus Asset Management has launched several funds that reflect its investment strategies and focus areas:
These funds illustrate First Plus's commitment to capturing value across various sectors and investment strategies, positioning them as a significant player in the Asia-Pacific investment landscape.
Jeb Li, Co-Founder: Jeb has extensive experience in investment management and has been instrumental in establishing First Plus Asset Management. He has a strong background in equity investments and strategic planning.
Yang Lu, Co-Founder: Yang brings a wealth of knowledge in structured credit and quantitative investments. His expertise in identifying mispriced opportunities has contributed to the firm's investment strategies.
Yang Zhao, Co-Founder: Yang has a background in finance and investment analysis, focusing on growth equity investments in the Asia-Pacific region. His insights help shape the firm's investment thesis.
Xiaopeng Ren, Co-Founder: Xiaopeng specializes in market trends and investment strategies, leveraging his experience to guide the firm's approach to asset management.
To pitch First Plus Asset Management, founders should send their proposals via email to ir@firstplus.com. The pitch deck should include a comprehensive overview of the business, market analysis, financial projections, and the team’s background. First Plus appreciates detailed information that showcases the startup's potential for growth and sustainability.
Response times may vary, but founders can expect to hear back within a few weeks. Warm introductions are preferred, as they can facilitate a more favorable review process.
In March 2023, First Plus Asset Management announced the launch of the Asia Structured Opportunities Fund, aimed at providing a diversified portfolio of Asian asset-backed securities. This fund reflects the firm's commitment to structured credit investments in the Asia-Pacific region.
Additionally, the firm has been actively publishing insights on their website regarding market trends and investment strategies, showcasing their ongoing engagement with the investment community.
What are First Plus Asset Management's investment criteria?
First Plus Asset Management focuses on growth equity investments in sectors such as healthcare, consumer, and energy. They seek companies with strong leadership, a clear vision for growth, and sustainable business practices.
How can startups apply or pitch to First Plus?
Startups can pitch to First Plus Asset Management by sending an email to ir@firstplus.com. It is advisable to include a detailed business plan and financial projections in the pitch deck.
What makes First Plus Asset Management different from other investors?
The firm combines global expertise with local insights, allowing them to identify unique investment opportunities in the Asia-Pacific region. Their multi-asset investment approach and focus on structured credit and quantamental strategies set them apart.
What is the geographic scope of First Plus Asset Management's investments?
First Plus primarily focuses on the Asia-Pacific region, with a particular emphasis on Greater China and emerging markets within Asia.
What is First Plus Asset Management's post-investment involvement like?
First Plus provides value to its portfolio companies through strategic insights, access to capital, and a focus on sustainable growth. They actively engage with their portfolio companies to support their development and success.
What is the typical check size for investments made by First Plus?
While specific check sizes are not disclosed, First Plus focuses on growth equity investments, which typically range from several million to tens of millions of dollars, depending on the opportunity.
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