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NeMoCo, also known as the New Motion Company, is a venture capital firm based in Munich, Germany. Founded to support the development of innovative businesses, NeMoCo operates with a long-term investment horizon. The firm primarily focuses on the consumer, consumer technology, and technology sectors, emphasizing collaboration with entrepreneurs to influence future trends and develop successful business models.
As a firm that invests primarily with its own capital, NeMoCo operates more like a family office or principal investor than a traditional venture capital fund. This structure allows for a fast and direct decision-making process, free from external committee or limited partner (LP) influence. NeMoCo's portfolio includes notable brands that emphasize vegan, cruelty-free, and clean beauty products, reflecting its commitment to supporting innovative consumer brands.
NeMoCo targets early-stage investments, specifically in (Pre-)Seed and Series A financing rounds. The firm evaluates potential investments based on several criteria, including market potential, competition analysis, technological capabilities, management team evaluation, financial strength, and growth potential. NeMoCo's investment strategy is centered on the consumer, consumer technology, and technology sectors, primarily within Germany and Europe.
In addition to providing capital, NeMoCo enhances the growth prospects of its portfolio companies by offering operational expertise and networking opportunities. The firm aims to support omni-channel and internationalization efforts, ensuring that its investments can scale effectively in competitive markets. NeMoCo's focus on collaboration with entrepreneurs positions it as a valuable partner for startups looking to influence market trends.
NeMoCo's portfolio features several notable companies in the consumer sector, including:
These companies reflect NeMoCo's commitment to supporting innovative and sustainable brands within the beauty and personal care industry.
Marcus Asam - CEO: Marcus has extensive experience in the investment sector and leads NeMoCo's strategic direction. He has a background in supporting consumer-focused startups and has been instrumental in building the firm's portfolio.
Philipp Jaeck - Head of Investment: Philipp oversees the investment strategy at NeMoCo. He has a strong track record in venture capital and has led several successful investments in the consumer technology space.
To pitch NeMoCo, founders should use the contact form on their website. It is important to include a comprehensive pitch deck that outlines the business model, market analysis, and financial projections. NeMoCo prefers direct communication and values clarity in presentations. Response times may vary, but founders can expect feedback within a few weeks.
As of April 2026, NeMoCo continues to actively engage with innovative startups in the consumer and technology sectors. The firm has been focusing on enhancing its portfolio growth through operational expertise and networking opportunities. Recent activities include evaluating new investment opportunities in the beauty and personal care industry.
What investment criteria does NeMoCo use?
NeMoCo evaluates potential investments based on market potential, competition analysis, technological capabilities, management team evaluation, financial strength, and growth potential.
How can I pitch my startup to NeMoCo?
Founders can pitch their startups through the contact form available on NeMoCo's website. It is advisable to include a detailed business plan and financial projections in the pitch deck.
What makes NeMoCo different from other venture capital firms?
NeMoCo operates primarily with its own capital, allowing for a fast and direct decision-making process without external committee or LP influence. This structure enables the firm to be more agile and responsive to entrepreneurs' needs.
What is NeMoCo's geographic focus?
NeMoCo primarily invests in early-stage companies located in Germany and Europe, particularly in the consumer and technology sectors.
What kind of support does NeMoCo provide to its portfolio companies?
NeMoCo offers operational expertise, networking opportunities, and support for omni-channel and internationalization efforts to enhance the growth prospects of its portfolio companies.
What stages does NeMoCo invest in?
NeMoCo focuses on (Pre-)Seed and Series A financing rounds, targeting early-stage companies with high growth potential.
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