Discover if this is a suitable investor for your startup. If they are we'll make a warm introduction for free. Otherwise, we'll connect you with matching investors.
Fin Capital, LLC is an early-stage investment firm based in San Francisco, founded in 2018 by Logan Allin. The firm has rapidly scaled its assets under management to over $1 billion within three years, focusing exclusively on B2B fintech software investments. Fin Capital employs a full lifecycle investment strategy, engaging with companies from pre-seed through to pre-IPO stages. The firm operates with a team of 25 professionals, each bringing expertise in various aspects of finance and technology.
Fin Capital's notable milestones include being named to Inc.'s Founder-Friendly Investors list for two consecutive years in 2023 and 2024. The firm has established a strong presence in the U.S. market, with additional offices in Los Angeles, London, Miami, and New York. Its investment strategy is supported by deep relationships with incumbent financial institutions, which facilitate distribution and growth for portfolio companies.
Fin Capital invests exclusively in B2B fintech software, targeting sectors such as embedded finance, asset management, capital markets, and blockchain. The firm focuses on early-stage investments, specifically in the pre-seed, seed, and seed-plus stages. Fin Capital's investment strategy emphasizes supporting entrepreneurs with not only capital but also strategic guidance and access to a robust network within the financial industry.
The firm seeks to partner with founders who demonstrate a strong vision and the ability to navigate the complexities of the fintech landscape. Fin Capital's deal structure preferences include a full lifecycle approach, allowing for continued support as companies grow. The firm primarily invests in the U.S. market, with a secondary focus on the UK and EU.
Fin Capital's portfolio includes several notable companies, showcasing its focus on B2B fintech software:
These companies reflect Fin Capital's commitment to investing in transformative fintech solutions that address various market needs.
Logan Allin: Founder & Managing Partner. Logan has a background in operations at SoFi and has experience in institutional LP investing and corporate development at large financial institutions. He has led numerous successful investments in the fintech sector.
To pitch Fin Capital, founders should visit their website at fin.capital. The firm prefers detailed pitch decks that include information on the business model, market opportunity, competitive landscape, and financial projections. A warm introduction is beneficial but not mandatory. Founders can expect a response within a few weeks after submission.
In 2024, Fin Capital achieved notable exits with the acquisition of several portfolio companies: Onfido was acquired by Entrust, Salt Labs was acquired by Chime, and Neuro-ID was acquired by Experian. These exits highlight the firm's successful investment strategy and its ability to identify high-potential fintech companies.
Additionally, Fin Capital has been recognized on Inc.'s Founder-Friendly Investors list for two consecutive years, 2023 and 2024, underscoring its commitment to supporting entrepreneurs in the fintech space.
What are Fin Capital's investment criteria?
Fin Capital focuses on early-stage B2B fintech software companies, particularly in sectors like embedded finance, asset management, and blockchain. The firm invests from pre-seed to pre-IPO stages, emphasizing strong founder vision and market potential.
How can startups apply or pitch to Fin Capital?
Startups can pitch to Fin Capital through their website at fin.capital. It is recommended to include a detailed business plan, market analysis, and financial projections in the pitch deck.
What makes Fin Capital different from other investors?
Fin Capital differentiates itself through its deep relationships with incumbent financial institutions, which provide portfolio companies with unique distribution opportunities. Additionally, the firm employs AI-driven deal sourcing and has a formal operating playbook to support its investments.
What is the geographic scope of Fin Capital's investments?
Fin Capital primarily invests in the United States, with a secondary focus on the UK and EU markets. This geographic focus allows the firm to leverage its extensive network within the U.S. financial sector.
What is the typical check size for investments?
Fin Capital invests in the pre-seed to seed-plus stages, with check sizes varying based on the specific needs of the startup and the stage of investment. The firm aims to provide sufficient capital to support growth and development.
What kind of post-investment involvement does Fin Capital have?
Fin Capital actively engages with its portfolio companies, providing strategic support, access to its network, and operational guidance. The firm aims to assist entrepreneurs in navigating challenges and achieving their growth objectives.
All trademarks, logos and brand names are the property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, trademarks, and brands does not imply endorsement.