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Felix Capital is a venture capital firm founded in 2015 and headquartered in London, United Kingdom. The firm specializes in investing in companies that operate at the intersection of technology and creativity, with a mission to empower new ways of living. Since its inception, Felix Capital has focused on innovative companies that shape culture and enhance human experiences through its investments.
As of 2022, Felix Capital has raised four funds, with a total of over $1.2 billion in assets under management (AUM). The firm’s latest fund, Fund IV, closed in June 2022 at $600 million, exceeding its initial target of $500 million. Felix Capital has established a reputation for its thematic investment strategy, targeting companies that influence culture and improve quality of life.
Felix Capital operates primarily in Europe, with selective investments in North America. The firm is backed by a diverse limited partner base, including pension funds, endowments, foundations, and family offices, all of which reinvested into Fund IV.
Felix Capital invests in both B2B and B2C sectors, with a strong emphasis on technology and creative products. The firm typically invests between $1 million to $20 million in early-stage companies and can allocate up to $50 million for growth-stage investments. Their investment strategy is thematic, focusing on sectors such as consumer, SaaS, web3, healthcare, fintech, media, AI, commerce, climate, and energy.
The firm seeks to partner with entrepreneurs who have innovative ideas capable of creating strong brands and making a positive impact. Felix Capital's investment thesis emphasizes the evolution of human experiences in both home and work environments, aiming to support companies that are poised to shape culture and improve human experiences.
Felix Capital has built a diverse portfolio of notable companies across various sectors. Key portfolio companies include:
Frederic Court: Founder & Managing Partner, previously at Advent Venture Partners, with expertise in consumer and digital lifestyle investments.
María Auersperg de Lera: New Partner (Fund IV), bringing experience in consumer brands and technology.
Sophie Luck: New Partner (Fund IV), with a background in venture capital and consumer products.
Maria Raga: Advisor, CEO of Depop, with significant experience in the fashion and consumer sectors.
Musa Tariq: Advisor, former marketer at Apple, Nike, Ford, and Airbnb, specializing in brand strategy.
Branko Milutinović: Advisor, founder/CEO of Nordeus, acquired by Take-Two, with expertise in gaming and technology.
To pitch to Felix Capital, founders should visit their website at felixcap.com or email info@felixcap.com. It is important to include a comprehensive business plan, highlighting the innovative aspects of the startup and its potential impact on culture and human experiences. Response times may vary, so patience is advised after submission.
In June 2022, Felix Capital closed Fund IV at $600 million, exceeding its initial target of $500 million. The firm plans to invest in 20-25 new portfolio companies over the coming years, focusing on Europe and selectively in North America. As of 2022, Felix Capital has over $1.2 billion in total AUM across four funds, maintaining a consistent capital formation cadence since its launch in 2015.
Q? What are Felix Capital's investment criteria?
A Felix Capital primarily invests in early-stage and growth-stage companies within the B2B and B2C sectors, focusing on technology and creative products. They typically invest between $1 million to $20 million in early-stage companies and can invest up to $50 million in growth-stage companies.
Q? How can I pitch to Felix Capital?
A Founders can pitch to Felix Capital through their website at felixcap.com or by emailing them at info@felixcap.com. It is advisable to include a clear business plan and details about the innovative aspects of the startup.
Q? What makes Felix Capital different from other VCs?
A Felix Capital distinguishes itself by focusing on the intersection of technology and creativity, investing in companies that aim to shape culture and enhance human experiences. Their B Corp certification also highlights their commitment to social and environmental responsibility.
Q? What is the geographic scope of Felix Capital's investments?
A Felix Capital primarily focuses on investments in Europe, with selective opportunities in North America.
Q? What is Felix Capital's post-investment involvement like?
A Felix Capital adds value to its portfolio companies by providing strategic guidance, access to key partnerships, and insights that help companies navigate their growth journeys effectively.
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