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ETFS Capital is a London-based venture capital firm founded in 2018. The firm focuses on early-stage investments in European fintech businesses, particularly those involved in the ETF and investment product sectors. The team comprises industry veterans with extensive experience in investment management and capital markets, enabling them to provide valuable insights and support to their portfolio companies.
As of now, ETFS Capital manages a portfolio of 16 companies, with a check size range of $3 million to $10 million. The firm has established itself as a key player in the European fintech landscape, actively engaging in Series A funding rounds. Notable milestones include the acquisition of ETF.com from Cboe Global Markets in February 2021, which underscores their commitment to the ETF ecosystem.
ETFS Capital's office is located in London, and they have built a reputation for their active involvement in portfolio companies, leveraging their extensive industry connections to foster growth and strategic development.
ETFS Capital primarily invests in early-stage fintech companies, with a strong preference for leading roles in Series A funding rounds. The firm targets companies operating within the ETF and investment product sectors, aiming to support a limited number of businesses each year to ensure active post-investment involvement. Their investment strategy emphasizes the importance of engaging with founders and providing ongoing support to help companies navigate the complexities of the fintech landscape.
The firm is particularly interested in startups that demonstrate innovative approaches to financial technology, commerce, and artificial intelligence. ETFS Capital seeks to partner with founders who have a clear vision and a strong understanding of their market. They prefer to invest in companies with revenues between $1 million and $5 million, which aligns with their focus on early-stage growth.
ETFS Capital's portfolio includes a diverse range of companies within the fintech sector. Notable portfolio companies include:
ETFS Capital's focus on the ETF ecosystem is evident in their portfolio, which includes companies that are pioneering advancements in financial technology and investment products.
Graham Tuckwell: Chairman of ETFS Capital, Graham has extensive experience in the ETF industry and has been instrumental in shaping the firm's strategic direction.
Martyn James: Managing Partner, Martyn brings a wealth of knowledge in investment management and has led numerous successful funding rounds in the fintech sector.
Mark Weeks: Vice Chairman, Mark has a strong background in capital markets and plays a key role in guiding the firm's investment strategy.
Ian Lansdell: Investment Director, Ian focuses on sourcing and evaluating potential investments, leveraging his expertise in fintech.
Chloe Barlass: Chief Operating Officer, Chloe oversees the firm's operations and ensures efficient management of portfolio companies.
Steph Poulier: General Counsel, Steph provides legal guidance and support for the firm's investment activities.
Sam Weeks: Admin Support, Sam assists with administrative tasks and supports the team in various capacities.
To pitch ETFS Capital, founders should use the contact form available on their website at https://www.etfscapital.com/get-in-touch/. It is essential to include a comprehensive pitch deck that outlines the business model, market analysis, and financial projections. ETFS Capital typically responds within a few weeks, and warm introductions are preferred but not mandatory.
In February 2021, ETFS Capital acquired ETF.com from Cboe Global Markets, enhancing their portfolio and solidifying their position in the ETF ecosystem. This strategic acquisition reflects the firm's commitment to investing in companies that are pivotal to the fintech landscape.
As of January 2025, ETFS Capital has maintained a portfolio of 16 companies, demonstrating their active engagement in the fintech sector. They have led significant funding rounds, including a GBP 6 million Series A extension for WealthKernel alongside XTX.
What are ETFS Capital's investment criteria?
ETFS Capital primarily invests in early-stage fintech companies, particularly those involved in the ETF and investment product sectors. They prefer to lead Series A funding rounds and typically invest between $3 million and $10 million.
How can I apply or pitch to ETFS Capital?
Founders can pitch to ETFS Capital through their website at https://www.etfscapital.com/get-in-touch/. It is advisable to include a detailed business plan and financial projections in the pitch deck.
What makes ETFS Capital different from other venture capital firms?
ETFS Capital distinguishes itself by focusing exclusively on the fintech sector, particularly within the ETF ecosystem. Their team consists of industry veterans who provide active post-investment support to portfolio companies.
What is ETFS Capital's geographic scope?
The firm primarily invests in early-stage fintech companies located in Europe, with a particular emphasis on the UK market.
What is ETFS Capital's post-investment involvement like?
ETFS Capital is known for its active involvement with portfolio companies, leveraging their extensive industry experience and connections to support growth and strategic development.
What is the average check size for investments?
ETFS Capital typically invests between $3 million and $10 million in their portfolio companies, focusing on leading Series A funding rounds.
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