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Edge is a venture capital firm founded in 2007 and based in the United Kingdom. The firm focuses on early-stage investments, particularly in the creative economy, which includes sectors such as edtech, artificial intelligence, and immersive technology. Edge has raised a total of £113 million across its funds, with its second fund, 'Create the Future,' achieving a first close of £85 million in November 2021 and targeting a final close of £100 million. The firm is backed by the British Business Bank, which enhances its credibility and support for UK creative industries.
Edge's investment strategy emphasizes supporting dynamic seed and Series A stage companies, primarily within the UK. The firm has a total AUM exceeding £120 million, reflecting its commitment to fostering growth in the creative sectors. Edge operates from its headquarters in the UK and has established a reputation for its focus on the intersection of creativity and technology.
Edge invests in companies operating within the creative economy, specifically targeting sectors such as creative productivity, edtech, artificial intelligence, and immersive technology. The firm primarily focuses on seed and Series A stage companies, providing initial investments typically ranging from £1 million to £5 million. This investment strategy allows Edge to support early-stage startups that are poised to make significant impacts in their respective fields.
The firm seeks to drive social change through creativity, emphasizing the potential of innovative technologies to transform traditional industries. Edge looks for founders who demonstrate a strong vision and the ability to execute their ideas effectively. The firm prefers to engage in co-investments and values strategic partnerships that can enhance the growth trajectory of its portfolio companies.
Edge's portfolio includes several notable companies that exemplify its focus on the creative economy. Key portfolio companies include:
These companies reflect Edge's commitment to investing in innovative solutions that leverage technology to enhance creativity and engagement in various sectors.
David Glick: Founder & CEO. David has a background as a solicitor and is a Stanford GSB alumnus. He co-founded Eatons, a music and entertainment law firm, which merged with Mishcon de Reya in 2000. He has extensive experience in the entertainment and media sectors.
Simon Andrews: Chief Investment Officer. Simon joined Edge from Business Growth Fund, where he was involved in numerous investments. He has a strong background in venture capital, having spent approximately eight years at Octopus Ventures.
Ashley Jogoo: Financial Analyst. Ashley supports the investment team with financial analysis and due diligence.
Fiona Dent: Operator. Fiona brings operational expertise to the firm, enhancing the support provided to portfolio companies.
Hannah Williamson: Investment Team Member. Hannah contributes to the investment process and portfolio management.
Hugo Sunnucks: Founder with Tech Experience. Hugo's background in technology supports Edge's focus on innovative startups.
Maya Roberts: Strategic Communication. Maya manages communications and outreach for the firm.
Simon Andrews: Financial Expert. Simon provides financial insights and analysis to support investment decisions.
Stuart Cass: Financial Controller. Stuart oversees financial operations within the firm.
Claudia Salvischiani: HR Specialist. Claudia focuses on human resources and talent management.
Emmanuel Durand: Leader in Music, Film, and Social Media. Emmanuel brings expertise in creative industries to the firm.
James Goode: Creative Marketing Expert. James specializes in marketing strategies for creative businesses.
John Smith: TV Management Expert. John provides insights into the television industry.
To pitch Edge, founders should utilize the contact form available on their website. It is essential to include a comprehensive pitch deck that outlines the business model, market opportunity, and team background. Edge does not specify a formal application process, but a well-prepared pitch is crucial for consideration.
Response times may vary, but founders can expect to hear back within a few weeks. Warm introductions are beneficial, as they can enhance the likelihood of securing a meeting with the investment team.
In November 2021, Edge announced the first close of its second fund, 'Create the Future,' at £85 million, targeting a final close of £100 million. This fund is backed by the British Business Bank and notable LPs, including Simon Moran and Gavin Rossdale.
In 2015, Edge raised £40 million for its first fund, the 'Edge Creative Enterprise Fund,' also supported by the British Business Bank. The firm has established a strong reputation for its focus on the creative economy, with a reported exit rate 27 percentage points higher than the peer average in 2019.
Edge is a signatory of the Investing in Women code and a member of the British Venture Capital Association (BVCA), reflecting its commitment to diversity and inclusion within the investment community.
What are Edge's investment criteria?
Edge primarily invests in early-stage companies within the creative economy, focusing on sectors such as edtech, artificial intelligence, and immersive technology. The firm targets seed and Series A rounds, with initial investments typically ranging from £1 million to £5 million.
How can founders apply or pitch to Edge?
Founders interested in securing investment from Edge can reach out through the contact form available on their website. It is advisable to include a detailed pitch deck outlining the business model, market opportunity, and team background.
What makes Edge different from other venture capital firms?
Edge distinguishes itself by its exclusive focus on the creative economy and its commitment to driving social change through creativity. The firm leverages its extensive network in the creative industries to provide strategic guidance and connections for its portfolio companies.
What is Edge's geographic scope?
Edge primarily invests in companies based in the United Kingdom, focusing on the local creative economy. The firm aims to support UK-based startups that have the potential to make a significant impact in their sectors.
What is Edge's post-investment involvement like?
Edge actively engages with its portfolio companies, providing strategic guidance and facilitating connections with key industry players. The firm aims to support founders in navigating challenges and scaling their businesses effectively.
What is the size of Edge's funds?
Edge has raised a total of £113 million across its funds, with its second fund, 'Create the Future,' targeting a final close of £100 million. The firm is backed by the British Business Bank, which enhances its support for UK creative industries.
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