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Founded in 2008 by Gordon Power and Stephen Lansdown, Earth Capital is a corporate advisory firm based in London, UK. The firm specializes in working with sustainability-driven businesses that address the Sustainable Development Goals (SDGs). With a strong focus on early-stage and scale-up ventures, Earth Capital provides advisory services aimed at facilitating strategic partnerships and optimizing corporate growth. Over the years, the firm has established a reputation for its commitment to sustainability and its ability to support businesses that align with environmental and social impact objectives. Earth Capital has raised multiple funds since its inception, although specific fund sizes and assets under management (AUM) are not disclosed. The firm operates primarily in the United Kingdom and Europe, leveraging its geographic presence to connect with a diverse range of innovative companies. Earth Capital's unique approach combines investment with advisory services, making it a valuable partner for startups looking to scale sustainably.
Earth Capital focuses on investing in businesses at the Seed, Seed Plus, and Series A stages, particularly those that have completed their Minimum Viable Product (MVP) and are experiencing market traction. The firm seeks to support companies that demonstrate solid financial performance, typically with at least £1 million in Annual Recurring Revenue (ARR). Their investment strategy is centered around sectors that align with the Sustainable Development Goals (SDGs), including climate, agtech, healthcare, artificial intelligence, and energy. By prioritizing sustainability-driven ventures, Earth Capital aims to foster innovation that not only generates financial returns but also contributes positively to society and the environment. The firm looks for founders who are passionate about their mission and have a clear vision for scaling their businesses. Earth Capital's commitment to sustainability and its extensive network of angel investors, family offices, and institutional backers further enhance its ability to support portfolio companies in achieving their growth objectives.
Earth Capital's portfolio consists of 10 notable companies that exemplify its commitment to sustainability and innovation. Among these are **Whatimpact**, a platform that empowers businesses and charities to create measurable social and environmental impact; **Project Diamond**, a climate-tech company utilizing AI for energy monitoring; and **CheckUp Health**, an AI-powered platform transforming primary care. Other significant investments include **Opus Cactus**, which focuses on low-carbon energy; **Dalgety**, a medicinal cannabis cultivator; and **Salinity Solutions**, which innovates in water treatment. Additionally, **Intelligent Lagoon** offers an analytics platform, while **Chorus** provides a SaaS solution for safety-critical industries. **Net Zero Now** assists businesses in measuring carbon emissions, and **Hybrid Air Vehicles** is developing a low-emission hybrid airship. These investments reflect Earth Capital's strategic focus on sectors that align with sustainability goals, showcasing a diverse range of innovative solutions aimed at addressing pressing global challenges.
Recently, Earth Capital has been active in sharing insights on market trends through several blog posts, including topics such as 'Affordable & Clean Energy' and 'Industry, Innovation and Infrastructure.' They celebrated a strong start to 2026 with a double award win and reflected on their achievements in 2025, showcasing their ongoing commitment to the sustainability sector and their engagement with innovative ventures.
Earth Capital invests in businesses at the Seed, Seed Plus, and Series A stages. They focus on companies that have completed their Minimum Viable Product (MVP) and are experiencing market traction.
To pitch Earth Capital, founders should prepare a comprehensive presentation that outlines their business model, market traction, and alignment with sustainability goals. While specific submission guidelines are not provided, a well-structured pitch is essential.
Earth Capital focuses on sectors that align with the Sustainable Development Goals (SDGs), including climate, agtech, healthcare, artificial intelligence, and energy. They seek to invest in businesses that demonstrate a commitment to sustainability.
While specific check sizes are not disclosed, Earth Capital typically invests in early-stage ventures that have achieved at least £1 million in Annual Recurring Revenue (ARR), indicating a preference for companies with solid financial performance.
Earth Capital primarily invests in the United Kingdom and Europe, leveraging its geographic presence to connect with innovative companies across these regions.
Earth Capital offers various support services, including fundraising assistance, M&A advisory, and access to a network of angel investors, family offices, and institutional backers, helping portfolio companies achieve their growth objectives.
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