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Brand Capital International

Brand Capital International is the strategic investment arm of Bennett Coleman & Co Ltd. and the Times Group, focusing on facilitating international companies' entry into the Indian market. It leverages media expertise and brand strategy to support businesses in navigating India's complex landscape.

Recorded stages
Pre Seed, Seed, Seed Plus, Series A, Series B, Growth Equity
Recorded regions
United States, North America, Europe, Southeast Asia

Online destinations

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Official links

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Overview

Brand Capital International serves as the strategic investment arm of Bennett Coleman & Co Ltd. (BCCL) and the Times Group, the largest media conglomerate in India. The organization specializes in aiding international companies in entering the Indian market, utilizing its extensive knowledge of the media landscape to help businesses navigate the complexities of launching in one of the world's fastest-growing markets. With a focus on sectors such as healthcare, education technology, lifestyle, and gaming, Brand Capital International aims to support exceptional entrepreneurs seeking to expand internationally, particularly in India. The firm combines financial support with branding and advertising expertise to enhance visibility and growth for its portfolio companies.

Focus

Brand Capital International invests in various sectors, including healthcare, education technology (ed-tech), lifestyle, and gaming. The organization aims to support outstanding entrepreneurs seeking international expansion, particularly in the Indian market. It provides services that include branding and advertising expertise to enhance visibility and growth.

Support

Brand Capital International adds value to its portfolio companies by leveraging its media access, brand-building expertise, and operational support to enhance visibility and facilitate market entry in India.

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