Brand Capital, India

Brand Capital, established in 2005, is the strategic investment arm of The Times of India Group. It leverages brand-led growth and value creation through innovative investment models and programs. The organization has supported over 1000 investee companies across sectors such as Retail, FMCG, Consumer Durables, Realty, Digital and Mobile, Health & Wellness, Financial Services, and Consumer Services. Brand Capital invests in established businesses and early-stage entrepreneurs, providing funding for brand-building efforts and advertising solutions. Their investment approach includes contributing 'Intellectual Capital' to help create brand strategies and planned media spreads.

Brand Capital adds value to its portfolio companies by providing 'Intellectual Capital' that supports brand strategy and media planning. This unique approach allows companies to leverage advertising and media inventory to enhance brand visibility and consumer engagement, ultimately driving growth and enterprise value.