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Born Capital is a venture capital firm located in Palo Alto, California, established by seasoned professionals with extensive experience in the CFOTech sector. The firm focuses on supporting early-stage startups that have demonstrated product-market fit, particularly those developing technologies that empower CFOs through innovative solutions. Founded by Wouter Born, a former CFOTech operator, the firm aims to leverage its deep industry expertise to provide an 'unfair advantage' to its portfolio companies.
Currently, Born Capital manages a portfolio of 17 companies and operates with a concentrated investment strategy, typically participating in one deal per year. The firm has a strong emphasis on sectors such as AI, SaaS, and fintech, aligning its investments with technologies that automate the CFO suite and enhance operational capabilities. Born Capital's team consists of experienced professionals who have previously held significant roles in the CFOTech industry, providing valuable insights and connections to their portfolio companies.
Born Capital's notable milestones include a growing portfolio that reflects its commitment to the CFOTech sector and a strategic approach to investment that prioritizes companies with proven market traction. The firm is actively building its presence in the venture capital landscape, focusing on innovative technologies that address the evolving needs of CFOs.
Born Capital invests primarily in early-stage startups that are developing technologies aimed at automating the CFO suite and providing real-time data insights. The firm targets sectors including AI, Robotic Process Automation, Cloud, Big Data, and Analytics, with a specific focus on enhancing the capabilities of CFOs. Their investment strategy emphasizes companies that have demonstrated product-market fit, ensuring that they back startups with a viable market presence.
The firm typically engages in seed, seed-plus, and Series A funding rounds, allowing them to support companies at critical stages of their development. Born Capital's check sizes average around $6.5 million, reflecting their commitment to providing substantial capital to promising startups. The firm seeks to partner with founders who possess a strong vision and a clear understanding of their market, valuing innovative approaches to financial technology.
Born Capital's investment thesis is centered on the belief that the CFO's role is evolving, and technology solutions that streamline financial operations are essential for modern businesses. The firm looks for startups that not only have innovative products but also a clear path to scalability and market adoption.
Born Capital's portfolio consists of 17 companies, each contributing to the CFOTech landscape with innovative solutions. Notable portfolio companies include:
This diverse portfolio showcases Born Capital's commitment to investing in technologies that enhance financial operations and support CFOs in their roles.
Wouter Born: Founder & Managing Partner. Wouter has a background as a CFOTech operator and has written extensively on finance technology. He contributes to various publications, including the Financial Executives Journal.
Marcel Vlug: VC Partner, Chairman of the Investment Committee. Marcel brings significant experience in venture capital and has a strong track record in the CFOTech sector.
Chris Meyer: VC Partner, Investment Committee Member, Executive in Residence. Chris has a diverse background in finance and technology, contributing valuable insights to the investment process.
Jeroen Nathalia: Investment Committee Member. Jeroen has extensive experience in the venture capital space and plays a key role in evaluating potential investments.
To pitch to Born Capital, founders should use the [pitch form](https://formcrafts.com/a/pitchus). The firm prefers clear and concise presentations that outline the startup's value proposition, market opportunity, and traction. Founders should include relevant metrics and data to support their claims.
Response times may vary, but founders can expect to hear back within a few weeks. Warm introductions are encouraged, as they can facilitate engagement with the firm.
In 2023, Born Capital made several notable investments, continuing its focus on the CFOTech sector. The firm has been actively building its portfolio, which includes companies like Paraglide and Puzzle, both of which have demonstrated strong market traction.
In 2025, Born Capital participated in additional funding rounds for existing portfolio companies, reinforcing its commitment to supporting startups that align with its investment thesis.
Recent activity also includes the firm's engagement in industry discussions and contributions to publications, further establishing its presence in the CFOTech landscape.
What are Born Capital's investment criteria?
Born Capital focuses on early-stage startups that have demonstrated product-market fit, particularly in the CFOTech sector. They invest in companies developing technologies that automate the CFO suite and provide real-time data insights.
How can founders pitch to Born Capital?
Founders can submit their pitches through the [pitch form](https://formcrafts.com/a/pitchus). The firm encourages startups to present clear value propositions and demonstrate market traction.
What makes Born Capital different from other venture firms?
Born Capital's unique advantage lies in its team's background as former CFOTech operators, providing deep industry expertise and a strong network within the sector. This operational experience allows them to offer valuable insights and support to portfolio companies.
What is the geographic focus of Born Capital?
Born Capital primarily invests in startups based in the United States, aligning with their focus on the CFOTech sector.
What is the typical check size for investments?
The average check size for Born Capital's investments is approximately $6.5 million, reflecting their commitment to providing substantial support to promising startups.
What kind of post-investment involvement does Born Capital have?
Born Capital actively engages with its portfolio companies, leveraging its industry expertise to provide mentorship, operational support, and strategic guidance as needed.
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