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Astō Consumer Partners, founded in 2024 by Clayton Christopher and Brian Goldberg, is a growth-equity firm located in Austin, Texas. The firm focuses on investing in consumer packaged goods (CPG) companies, leveraging over 40 years of combined operational and investment experience. Astō aims to partner with high-growth brands that demonstrate strong revenue potential and operational excellence.
Currently, Astō manages a fund size ranging from $350 million to $400 million, targeting established brands with revenues between $50 million and $250 million. The firm has a team of seven professionals, including managing partners and investment experts, who provide operational support and strategic guidance to their portfolio companies. Astō's notable portfolio includes brands like Clean Skin Club, Starface, and Oats Overnight, reflecting their commitment to the consumer sector.
Astō Consumer Partners invests primarily in established consumer packaged goods companies across several sectors, including food and beverage, beauty and personal care, vitamins and supplements, household products, and pet care. The firm targets brands with revenues between $50 million and $250 million, emphasizing partnerships with visionary leaders who are committed to growth.
The investment strategy of Astō includes providing operational expertise alongside capital access, focusing on brands that are disruptive, profitable, and exhibit strong growth potential. Their approach is centered on scaling established brands through retail expansion and innovative product development, ensuring that portfolio companies can achieve significant growth milestones.
Astō Consumer Partners has invested in several notable companies within the consumer packaged goods sector:
These investments reflect Astō's commitment to supporting innovative brands in the CPG sector, helping them to scale and reach new markets.
Clayton Christopher, Managing Partner: Clayton is a serial CPG founder with a history of successful ventures, including Sweet Leaf Tea and Deep Eddy Vodka. He has also co-founded CAVU Ventures, managing approximately $550 million across two funds.
Brian Goldberg, Managing Partner: Brian has extensive experience in the CPG sector, having previously worked with Amplify Snacks. He serves as an investor and board member for several brands, including Sweet Leaf Tea and Nutrabolt.
Robbie Patterson, Principal: Robbie plays a key role in the firm's investment strategy and has been involved in notable transactions, including the investment in Starface.
Moira O’Connell, Vice President: Moira supports the investment team with her expertise in operational strategy and market analysis.
Matt Jennings, Associate: Matt assists in deal sourcing and due diligence, contributing to the firm's investment decisions.
Christina Burke, Investor Relations: Christina manages communications with investors and stakeholders, ensuring transparency and engagement.
Paul Kapsner, Chief Financial Officer: Paul oversees the financial operations of the firm, managing fund performance and reporting.
Mary Phillips, Executive Assistant: Mary provides administrative support to the team, facilitating smooth operations within the firm.
To pitch Astō Consumer Partners, founders should use the contact form available on their website. A well-prepared pitch deck is essential, including details on the business model, market opportunity, and growth strategy. Astō prefers to see a clear vision for how their investment will drive growth.
Response times may vary, but founders should expect a thorough review process. Warm introductions are beneficial but not strictly necessary.
In 2024, Astō Consumer Partners led a $32 million investment round in Clean Skin Club to support its retail expansion. This investment was co-led by Amberstone.
In 2025, Astō made a significant $105 million strategic growth investment in Starface, aimed at enhancing the brand's market presence and product offerings.
Most recently, in January 2026, Astō participated in a Series C funding round for Oats Overnight, focusing on product innovation and scaling operations. This investment reflects Astō's ongoing commitment to supporting high-growth consumer brands.
Additionally, Astō announced a new investment in Breakaway on March 12, 2026, further expanding their portfolio in the consumer sector.
What are Astō Consumer Partners' investment criteria?
Astō Consumer Partners focuses on established consumer packaged goods companies with revenues between $50 million and $250 million. They seek brands that demonstrate strong growth potential and operational excellence.
How can I pitch to Astō Consumer Partners?
Founders can reach out through the contact form on Astō's website. It is advisable to include a detailed pitch deck that outlines the business model, market opportunity, and growth strategy.
What makes Astō Consumer Partners different from other investors?
Astō combines operational expertise with capital investment, providing strategic guidance to portfolio companies. Their focus on established brands allows them to leverage their extensive industry experience to drive growth.
What is the geographic focus of Astō Consumer Partners?
Astō primarily invests in companies based in the United States, concentrating on the domestic market for consumer packaged goods.
What is the typical check size for investments?
Astō targets investments in established brands with revenues between $50 million and $250 million, which typically involves growth or minority positions rather than seed or early-stage funding.
What kind of support do portfolio companies receive post-investment?
Astō provides operational support, strategic guidance, and access to capital markets to help portfolio companies achieve their growth objectives.
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