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APEX

APEX is a sports-focused investment firm based in Oeiras, Portugal, and London, UK. It invests in early-stage companies and established properties within the sports, media, and entertainment sectors.

Founded
2020
Recorded stages
Pre Seed, Seed, Seed Plus, Series A, Series A Plus, Series B, Series B Plus, Series C, Series C Plus, Series D, Series E, Growth Equity
Focus sectors
Consumer, Media
Recorded regions
European Union, United Kingdom, United States

Online destinations

Find APEX online

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Official links

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Overview

Founded in 2020, APEX is a sports-focused investment firm that aims to provide investment opportunities across the sports landscape. The firm employs strategies that include Venture Capital, Growth, and Private Equity, targeting early-stage companies innovating in sports experiences and premium sports assets with high growth potential. APEX is backed by elite athletes, enhancing its strategic investment capabilities in the industry.

Focus

APEX employs a multi-faceted investment strategy that includes Venture Capital, Growth, and Private Equity. The firm focuses on early-stage companies that are innovating within the sports industry, as well as premium and emerging sports assets that demonstrate significant growth potential.

Support

APEX adds value to its portfolio companies through strategic guidance, industry connections, and access to a network of sports professionals and investors. The firm is committed to supporting its investments in achieving their growth objectives and enhancing their market presence.

Questions

What are APEX's investment criteria?

APEX focuses on early-stage companies within the sports sector, particularly those innovating in sports experiences and consumption. The firm invests in various sectors, including sports-tech, media, healthcare, AI, fintech, and consumer.

How can I apply or pitch to APEX?

Founders can pitch to APEX by sending an email to vc@apex-cp.com. It is advisable to include a detailed business plan and financial projections in the pitch deck.

What makes APEX different from other venture capital firms?

APEX differentiates itself through its athlete-backed limited partner base, which provides unique access and credibility in the sports industry. This connection enhances deal flow and support for portfolio companies.

What is APEX's geographic scope?

APEX has a global investment focus, with particular emphasis on North America, Europe, and the United Kingdom. This broad geographic reach allows the firm to identify diverse investment opportunities.

What is APEX's fund size and check size?

APEX's check sizes range from $100,000 to $4 million. The firm is also launching a €300 million private equity fund targeting minority stakes in European sports teams and leagues.

What kind of post-investment involvement does APEX have?

APEX provides strategic access and support to its portfolio companies, leveraging its connections with athletes and industry experts to enhance growth and operational success.

Check your startup’s fit

Check your startup’s fit with APEX

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