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APEX is a sports-focused investment firm based in Oeiras, Portugal, and London, UK. It invests in early-stage companies and established properties within the sports, media, and entertainment sectors.
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Founded in 2020, APEX is a sports-focused investment firm that aims to provide investment opportunities across the sports landscape. The firm employs strategies that include Venture Capital, Growth, and Private Equity, targeting early-stage companies innovating in sports experiences and premium sports assets with high growth potential. APEX is backed by elite athletes, enhancing its strategic investment capabilities in the industry.
APEX employs a multi-faceted investment strategy that includes Venture Capital, Growth, and Private Equity. The firm focuses on early-stage companies that are innovating within the sports industry, as well as premium and emerging sports assets that demonstrate significant growth potential.
APEX adds value to its portfolio companies through strategic guidance, industry connections, and access to a network of sports professionals and investors. The firm is committed to supporting its investments in achieving their growth objectives and enhancing their market presence.
APEX focuses on early-stage companies within the sports sector, particularly those innovating in sports experiences and consumption. The firm invests in various sectors, including sports-tech, media, healthcare, AI, fintech, and consumer.
Founders can pitch to APEX by sending an email to vc@apex-cp.com. It is advisable to include a detailed business plan and financial projections in the pitch deck.
APEX differentiates itself through its athlete-backed limited partner base, which provides unique access and credibility in the sports industry. This connection enhances deal flow and support for portfolio companies.
APEX has a global investment focus, with particular emphasis on North America, Europe, and the United Kingdom. This broad geographic reach allows the firm to identify diverse investment opportunities.
APEX's check sizes range from $100,000 to $4 million. The firm is also launching a €300 million private equity fund targeting minority stakes in European sports teams and leagues.
APEX provides strategic access and support to its portfolio companies, leveraging its connections with athletes and industry experts to enhance growth and operational success.
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