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American Family Ventures

American Family Ventures (AFV) is the corporate venture capital arm of American Family Insurance, established in 2010. It invests in insurtech and related innovations, leveraging its extensive insurance expertise.

Founded
2010
Recorded stages
Friends Family, Angel, Accelerator, Pre Seed, Seed, Seed Plus, Series A, Series B, Series C, Growth Equity
Recorded regions
North America, United States

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Overview

American Family Ventures (AFV) is a venture capital firm founded in 2010, based in multiple locations including Boston, Madison, Minneapolis, New York, and Philadelphia. AFV focuses on investing in innovations within the insurance sector and adjacent markets, leveraging its background as a carrier to support startups in transforming the insurance industry. The firm invests in a range of sectors primarily related to insurance, including core insurance products, fintech, proptech, and cybersecurity. AFV provides funding from incubation to growth stages, with initial investments typically ranging from $250,000 to $10 million. Their investment thesis emphasizes innovations across all insurance product lines and enabling technologies.

Focus

AFV invests in a diverse range of sectors primarily related to insurance, including core insurance products, fintech, proptech, and cybersecurity. The firm provides funding from incubation to growth stages, with initial investments typically ranging from $250,000 to $10 million. Their investment strategy emphasizes innovations across all insurance product lines and enabling technologies.

Support

AFV adds value to its portfolio companies by leveraging its extensive network within the insurance industry, providing insights from a carrier's perspective, and facilitating connections with potential partners and customers. The firm also offers strategic guidance to help startups navigate the complexities of the insurance landscape.

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