The Founder's Guide to

American Family Insurance Institute for Corporate and Social Impact

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Overview

The American Family Insurance Institute for Corporate and Social Impact is a venture capital firm founded on October 3, 2018, and is headquartered in Madison, Wisconsin. As the impact-investing arm of American Family Insurance Group, it operates as a standalone VC vehicle, leveraging its corporate parent to provide patient capital and support for visionary entrepreneurs. The firm focuses on investing in scalable, sustainable businesses that aim to close equity gaps in America.

Currently, the Institute manages a portfolio of 23 active companies, having deployed capital into over 28 social impact startups since its inception. The firm emphasizes a commitment to promoting inclusion and diversity while addressing significant societal challenges. Notable milestones include achieving a five-year operational milestone in 2023 and maintaining active deployment as of 2024.

American Family Insurance Group, the parent company, is one of the largest property and casualty insurance groups in the United States, employing approximately 13,000 individuals. This corporate backing allows the Institute to align its investments with social impact goals, fostering growth in underserved markets.

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Frequently Asked Questions

What are the investment criteria for the American Family Insurance Institute?

The Institute invests primarily in Seed and Series A stages, focusing on scalable, sustainable businesses that address equity gaps in America. They target sectors such as healthcare, AI, fintech, and climate solutions.

How can I apply or pitch to the Institute?

Founders can pitch their ideas through the Institute's website at www.amfaminstitute.com or via email at Institute@amfam.com. It is recommended to include a detailed business plan and information on how the venture addresses social impact.

What makes the American Family Insurance Institute different from other investors?

The Institute operates as a corporate venture capital firm with a focus on social impact, providing patient capital without the pressure of fund lifecycle constraints. Their corporate backing allows for unique alignment with social impact goals.

What is the geographic scope of the Institute's investments?

The American Family Insurance Institute primarily invests in companies based in the United States, focusing on social enterprises that aim to close equity gaps within the country.

What kind of post-investment involvement can portfolio companies expect?

The Institute provides not only capital but also strategic support to its portfolio companies, focusing on promoting sustainable business practices and addressing societal challenges. This includes access to resources and networks that can help drive growth.

What is the typical check size for investments?

While specific check sizes are not publicly disclosed, the Institute primarily invests at the Seed and Series A stages, which typically involves smaller capital deployments aimed at early-stage companies.

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