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AdFirst is a venture capital firm founded to integrate marketing expertise into the investment process. Operating globally, it focuses on co-investing in early and expansion stage startups, particularly in AdTech and consumer sectors. The firm manages a portfolio of 10 companies and invests between $100,000 and $1,000,000 in funding rounds.
AdFirst invests in late seed (Series A) startups, emphasizing B2C and AdTech businesses. Initial investments range from $100,000 to $500,000, with follow-on funding up to $1,000,000. The firm provides strategic marketing insights alongside financial support, enhancing the growth potential of its portfolio companies.
Notable portfolio companies include BlockBank, a fintech platform for managing crypto assets; Bright Money, an app for refinancing credit card debt; Wayflyer, which offers e-commerce funding tailored for growth; and GameBoost42, focusing on gaming campaign promotion.
Email info@adfirst.com with your deck to pitch AdFirst.
AdFirst typically participates in funding rounds alongside other venture capitalists, co-investing in startups.
The firm is open to follow-on investments, providing up to $1,000,000 in subsequent funding stages.
Specific fund size details are not disclosed, but AdFirst invests between $100,000 and $1,000,000 across its portfolio.
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