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DECODE

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DECODE is the largest founder community co-hosted across UC Berkeley and Stanford, a non-profit built to give founders access to the networks, investors, and operators most people never get near. This channel holds real Founder Sessions: tactical breakdowns of pricing, hiring, growth, and fundraising from operators who have actually built the thing. New sessions posted regularly. Get the newsletter (50,000+ founders): https://newsletter.decode.build/ Apply for a dinner: https://decode.fillout.com/dinner Listen to the podcast (48 episodes): https://www.youtube.com/playlist?list=PL4Kty6kcfefBDSnEzew5vyPXWYzYhhhC1

Watch the latest videos

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Ex-Meta Exec: How To Be Both Efficient and Effective With AI

DECODE

Video · 28 min
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Vibe Growth: The Next Founder Superpower

DECODE

Video · 3 min
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The 2 Things OpenAI’s Chief People Officer Looks For in Every Hire

DECODE

Video · 20 min
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Vibe Everything: The New Startup Operating System

DECODE

Video · 4 min
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The GROW Journey Every Founder Follows

DECODE

Video · 5 min
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Success Is Multiplied (One Weak Link Kills It)

DECODE

Video · 5 min
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Who Wins Now? (Founder Playbook)

DECODE

Video · 4 min
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Community-Led Growth for Startups (Simple + Practical)

DECODE

Video · 1 min
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City Leads: How Communities Scale Without You

DECODE

Video · 1 min
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Start Narrow, Win Big: Community Growth Playbook

DECODE

Video · 1 min
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Treat Communities Like Mini Economies (Here’s How)

DECODE

Video · 1 min
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Community-Led Growth: The Flywheel Framework

DECODE

Video · 1 min
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Community-Led Growth: The Flywheel Framework

DECODE

Video · 17 min
Video

How to Hire Your First 10 Employees Without Job Boards

DECODE

Video · 1 min
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Your Advantage Over Big Tech Is Speed (Hire Faster)

DECODE

Video · 1 min
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Most Founders Get Their First 10 Hires Wrong (Here's What Actually Works)

DECODE

Video · 1 min
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Track Value, Not Signups: Early-Stage Metrics That Matter

DECODE

Video · 1 min
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Most Founders Get Their First 10 Hires Wrong (Here's What Actually Works)

DECODE

Video · 25 min
Video

Why Most Startup Metrics Are Lying to You (Pre-PMF Guide)

DECODE

Video · 1 min
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The One Metric That Predicts Retention (LIR)

DECODE

Video · 1 min
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Stop Tracking the Wrong Metrics Pre-PMF (Here's What Actually Works)

DECODE

Video · 1 min
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What Metrics Should You Track Before Product Market Fit?

DECODE

Video · 1 min
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Deliverability First: Don’t Let Your Emails Die in Spam

DECODE

Video · 1 min
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Don’t Outsource Outbound Yet (Founders Must Learn This)

DECODE

Video · 1 min
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Stop Spray-and-Pray: Build a Real Outbound Engine

DECODE

Video · 1 min
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The 1–3% Reply Rate Benchmark (What It Means)

DECODE

Video · 1 min
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Outbound Playbook: Fit → Deliverability → Intent

DECODE

Video · 1 min
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Why No One Buys Your Product (Fix Demand Gen Fast)

DECODE

Video · 1 min
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Turn Top-of-Funnel Into Pipeline (Channels Framework)

DECODE

Video · 1 min
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Pains Before Gains: The Demand Gen Rule Founders Miss

DECODE

Video · 1 min
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How to Build an Offer People Want

DECODE

Video · 1 min
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Build a Content Library That Compounds (Lego Blocks)

DECODE

Video · 1 min
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How Great Co-Founders Communicate

DECODE

Video · 1 min
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How Great Co-Founders Communicate

DECODE

Video · 1 min
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How Great Co-Founders Communicate

DECODE

Video · 1 min
Video

What Metrics Should You Track Before Product Market Fit?

DECODE

Video · 16 min
Video

How Great Co-Founders Communicate

DECODE

Video · 1 min
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How Great Co-Founders Communicate

DECODE

Video · 1 min
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The “Graduate Hook” Messaging Trick

DECODE

Video · 1 min
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The “Graduate Hook” Messaging Trick

DECODE

Video · 1 min
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The “Graduate Hook” Messaging Trick

DECODE

Video · 1 min
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The “Graduate Hook” Messaging Trick

DECODE

Video · 1 min
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The “Graduate Hook” Messaging Trick

DECODE

Video · 1 min
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Competitive Advantage: The Only Framework You Need

DECODE

Video · 1 min
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Competitive Advantage: The Only Framework You Need

DECODE

Video · 1 min
Video

Competitive Advantage: The Only Framework You Need

DECODE

Video · 1 min
Video

Competitive Advantage: The Only Framework You Need

DECODE

Video · 1 min
Video

Competitive Advantage: The Only Framework You Need

DECODE

Video · 1 min
Video

The 1–3% Reply Rate Benchmark (What It Means)

DECODE

Video · 20 min
Video

Pains Before Gains: The Demand Gen Rule Founders Miss

DECODE

Video · 36 min

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