SonderConnect is a not-for-profit organization based in Bangalore, India, founded by four women: Vaishali Kasture, Sejal Shah Gulati, Lathika Pai, and Anju Shenoy. The organization is dedicated to empowering and promoting women entrepreneurs globally, with a focus on high-potential women-led startups in India, South Asia, and the MENA regions. SonderConnect operates as a cohort-based accelerator and mentorship program, helping women founders scale their businesses into multi-million or billion-dollar companies.
The organization offers expert-led coaching in business development, tailored mentorship programs, and technical workshops to refine business pitches and enhance investor engagement. It provides access to a network of investors and industry leaders, along with training in marketing, legal expertise, HR, and contract negotiation. Since its inception, SonderConnect has successfully mentored numerous women-led ventures through structured cohorts, addressing gender gaps in the startup ecosystem. Its initiatives include programs like IGNITE and promotional platforms such as SonderShowcase and SonderStories, showcasing the achievements of its alumni and their innovative startups across various industries.